Red Dead Redemption’s delay is good for Ubisoft

Ubisoft says its too early to say for sure how much of an effect the delay will have on its sales, but the French publisher can’t be the only company breathing easier this fall. Publishers like EA, Bethesda, and even a juggernaut like Activision take notice when a Rockstar game is dropping. The last one that came out, Grand Theft Auto V, is the best selling full-priced game ever. The only games bigger than GTAV are Tetris, Minecraft, and Wii Sports.

As gamers, the idea that a Rockstar game was delayed is more of a presumption than it is a surprise. Game publishers, on the other hand, have to assume that Rockstar is going to deliver games when they say they are and account for that. They have to be flexible enough to shift back and forth when things change, but they can’t assume Rockstar is going to change course like we can.

Article source: https://www.technobuffalo.com/2017/07/19/red-dead-redemption-delay-good-for-ubisoft/