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Pace of TV cord-cutting slowed 22% in initial half of 2017

  • August 14, 2017

Canada’s biggest TV providers mislaid roughly a entertain fewer business in a initial half of 2017 as they did a same time final year, a new news shows.

Ottawa-based Boon Dog Professional Services Inc. has tabulated numbers done open by Canada’s 7 biggest TV providers — Rogers, BCE, Shaw, Videotron, Cogeco, Telus, and MTS — and found that they collectively mislaid a small over 100,000 traditional TV subscription business between Jan and June.

By a mid-point of 2016, those companies had mislaid about 129,000 such customers, that means a gait of cord-cutting is negligence down  in 2017 for a initial time in years.

“The numbers are still declining, it’s only that a declines are slowing,” Boon Dog president Mario Mota said in an talk with CBC News.

While no doubt an enlivening trend for a vital wire companies that have seen their marketplace share eaten divided by streaming and other options, they are by no means out of a woods.

He records that Canada’s economy has combined roughly 200,000 new households in a past year, that means a vital TV providers should be adding business only to say their existent foothold.

Losing 200,000 business — as a attention did final year — when a intensity patron bottom has grown by about 200,000 people, puts a cord-cutting numbers reported Monday in a softened context.

“TV subscription invasion is disappearing during a larger turn than simply a cord-cutting numbers suggest,” Mota said.

Telus and Shaw gained customers

While a trend might be improving, not all companies mislaid or gained business during a same rate, Mota noted. About half a cord slicing came from Rogers, that mislaid 49,000 radio business in a initial half of a year. Next came Videotron at 34,200, and afterwards BCE that lost 20,893 customers.

Telus combined 11,000 business during a period, while Shaw added 1,364 and a auxiliary Shaw Direct added 1,952 in a initial dual buliding of a mercantile year.

“The poignant turnaround in TV subscriber opening during Shaw Cable as a outcome of a launch of a [new IPTV service] is roughly wholly behind a softened cord-cutting numbers for a initial half of 2017,” Mota said.

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