Match Group picks Hinge after Bumble talks got messy

The latest acquisition doesn’t come as a surprise. Match Group already owns more than forty-five brands that foster connections. Match, Plenty Of Fish, Tinder, and OkCupid are among the most popular.

Facebook is getting into the dating game, and that could be what pushed Match Group to up its stake in Hinge. During the F8 last month, Mark Zuckerberg openly talked about how dating apps are used for hookups more than anything else. On Facebook, he hopes “meaningful relationships” will be born.

As mentioned before, Match Group doesn’t have any real competition yet. The only large-scale service it has yet to acquire is Grindr, but the company’s other brands serve gay and bisexual men adequately. Match Group is better off investing in services that push new ideas for dating.

If all this talk has you thinking about diving back into the dating pool, check out our list of the best dating apps. We can’t guarantee you’ll find a perfect match, but you should be able to engage in some entertaining conversation at the very least.

Article source: https://www.technobuffalo.com/2018/06/21/match-group-acquires-hinge-rejected-by-bumble/