Domain Registration

Lenovo’s bait and switch proves the all-screen smartphone is still a fantasy—for now

  • June 09, 2018

The biggest trend to emerge in 2018 has been the display notch, a controversial design feature popularized by last year’s iPhone X. Now, the notch is found in virtually every new Android phone that’s announced, from the mid-range to the very high end. Even Google is planning to jump on the trend.

It’s been a polarizing trend, to say the least, which is why people were so hyped for Lenovo’s “all-screen” Z5, a device that promised to free consumers from the hell of notches and bezels. For days, Lenovo teased sketches and renders that showed a phone that was nothing but screen, and it looked amazing.

But when the Z5 was announced, it was far from what was promised. The device looks almost identical to the iPhone X, notch and all.

It was a classic bait and switch that saw Lenovo tease one thing but unveil another. Needless to say, consumers felt betrayed by the company’s sneaky tactics, which cleverly preyed on discourse over the notch.

Lenovo’s disappointing trick admits a truth nobody wants to admit: the all-screen phone is a fantasy. At least, it’ll be a long time before we see a device like the one Lenovo teased.

Article source:

Related News


Find best hotel offers