iPhone X production reportedly cut after holiday sales underwhelm

Its high price tag may have kept sales low. The iPhone X is the most expensive iPhone ever, coming in at $999 to start. Samsung’s custom OLED panel for the display is believed to have driven up the price more than anything else. There have also been rumors that the iPhone X is a one-off release in which a successor won’t be introduced but rather several new models comprising the new lineup.

The report also adds that key markets, including the United States and China, are where the iPhone X really struggled late last year. If those markets don’t perform well, it’s obvious that overall sales are going to be on the disappointing side. Apple relies heavily on them because the brand loyalty is so strong and thus getting consumers to upgrade isn’t as challenging. But, in 2018, those trusted consumers appeared to have kept their current iPhone or opted for the cheaper iPhone 8.

Apple’s iPhone X could see its price dropped in the near future. Recently it was suggested that, in order to spark sales, the company would knock $50 or more from the prices of select devices. Both the iPhone X and iPhone 8 would be included, and an announcement could come at WWDC 2018.

Article source: https://www.technobuffalo.com/2018/01/29/iphone-x-production-cut/