Domain Registration

Chipotle launches virtual farmers’ market to support agricultural industry partners

  • July 02, 2020
Chipotle's virtual farmers market

You can now build your own Chipotle burrito at home by buying directly from the restaurant’s grains, dairy and meat vendors.

Chipotle on Wednesday launched a virtual farmers’ market to help the agricultural industry, which has been hit with losses due to the ongoing coronavirus pandemic.

The market features Chipotle’s four largest suppliers: Niman Ranch, pork and beef supplier, Petaluma Creamery and Meister Cheese, cheese suppliers; and McKaskle Family Farm, rice supplier.

In continuation with Chipotle’s promise of quality food, the vendors abide by the restaurant’s commitment to have a humane handling of animals and food with no antibiotics, hormones, artificial colors, flavors or preservatives.

“It can be intimidating for many family farms to change the way they do business, so we’re giving our suppliers the right tools and resources to successfully launch improved eCommerce platforms,” said Chris Brandt, Chipotle’s chief marketing officer. “Our Food with Integrity values start with our farmers and helping them adapt to new technologies and ways of reaching the consumer is crucial for both the future of the farming industry and Chipotle.” 

Each vendor’s site is operated independently from Chipotle and offer additional products for sale – not just those featured by the restaurant.

Transactions will not be completed through the farmers market portal, but through third-party sites. Purchases will be shipped by the supplier who operates the site and will follow their own policies on shipping and deliveries, separate from Chipotle.

To help customers with their own creations, Chipotle’s Director of Culinary and Menu Development Chef Chad Brauze will be sharing recipes ideas on the restaurant’s TikTok channel.

The Mexican Grill said it would be assisting in the development of each supplier’s site, covering hosting fees on Shopify for two years and supporting the design and development of the direct-to-consumer storefronts.

Article source: http://rssfeeds.usatoday.com/~/629324872/0/usatoday-techtopstories~Chipotle-launches-virtual-farmers-market-to-support-agricultural-industry-partners/

Related News

Search

Find best hotel offers