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Buy moments as NFT collectibles: Beeple, the artist behind $69M NFT auction, unveils new website

  • June 24, 2021

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Time, Universal Music Group and Warner Music Group are among the partners working with WENEW to create these moments via NFT, or non-fungible token. The NFT serves as a digital certificate verifying ownership of a specific moment.

The site will leverage the Ethereum blockchain, which will work as a ledger to track transactions, to offer single and multiple edition NFTs for auction and direct sale.

Bidders and buyers will also receive a physical artifact featuring a looping video on a museum-quality screen of the highlight for display.

For its first auction, WENEW is partnering with Wimbledon to offer the moment Andy Murray won the Grand Slam tennis tournament in 2013, ending Britain’s 77-year streak without a male single’s winner. The auction will take place July 2-5.

It’s not just moments up for auction. Some of these NFTs will include unique experiences. For the Wimbledon auction, the winning bidder also gets to play tennis with Murray on a court at Wimbledon, along with a VIP behind-the-scenes tour, two tickets to for the 2022 men’s Wimbledon finals, and signed souvenirs.  

WENEW will also partner with Time magazine to identify iconic cultural moments to offer on the platform.

“NFTs represent a new paradigm, not just in how people can invest their money but in how we conceive of our shared experience and how we celebrate remarkable achievements,” said Beeple in a press release announcing the venture.

NFT attracted mainstream attention thanks in part to Beeple’s historic auction and the emergence of other endeavors such as NBA Top Shot, which allows collectors to purchase highlights from NBA games as NFTs.

Follow Brett Molina on Twitter: @brettmolina23.

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