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Apple planning to kill the iPhone X

  • January 22, 2018

When Apple unveils a trio of new iPhone models this fall, the company could leave the iPhone X behind, according to KGI Securities analyst Ming-Chi Kuo.

Much of that has to do with circumstance, Kuo claims, with Apple worried the device could cannibalize sales of its rumored ”mid-range” 6.1-inch iPhone with Face ID. That device is expected to feature an LCD display and specs that fall slightly below Apple’s other planned handsets.

Here’s the relevant portion from Kuo’s research note:

To sell iPhone X at a lower price may have a negative impact on shipments of the new 6.1-inch LCD iPhone in 2H18. Thus, we estimate iPhone X will reach end-of-life (EOL) around the middle of 2018.

Kuo’s research note doesn’t appear to cite any evidence to suggest this is the approach Apple will go with. However, his speculation makes sense if you consider Apple’s possible lineup. There will be a sequel to the iPhone X; just don’t expect the current model to be offered at a discounted price.

Rather, Apple will likely continue to offer the iPhone 8 and iPhone 8 Plus at a lower price, alongside a brand new iPhone SE. Additionally, the company is also expected to launch a 6.5-inch iPhone X Plus, which will likely be the company’s most expensive handset ever.

MacRumors has a smart breakdown of what Apple’s 2018 lineup could look like:

  • iPhone SE: $349
  • iPhone 7 and iPhone 7 Plus: $449 and $569
  • iPhone 8 and iPhone 8 Plus: $549 and $669
  • 6.1-inch iPhone: $649 or $749
  • 5.8-inch second-generation iPhone X: $999
  • 6.5-inch second-generation iPhone X Plus: $1,099

So, if you have plans to pickup the current iPhone X, you better do so before this summer. Otherwise, you’ll have to wait until the fall when Apple introduces a sequel.

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