Apple is shifting from pricey to palatable, and the iPhone is next

The unthinkable could happen. Maybe not this year, but in 2019 there could be a ‘cheap’ iPhone. It wouldn’t be one that’s oddly small, either. This iPhone would have some cutting-edge specifications to gain our attention but dial back in certain areas to remain affordable. Just talking about it seems exciting, and believe it or not it’s very likely we see such an iPhone.

Apple’s products are getting cheaper. As the company realizes people don’t always want to drop an exorbitant amount of money on stuff, we could see more affordable products from a brand known for never leaving the premium segment. Times have changed, both for Apple and the industry.

Few have noticed, but this shift has been in motion for the last 18 months. Apple has been lowering prices but continues hitting record-high sales.

Let’s have a look at Apple’s path from pricey to palatable and how that impacts the iPhone.

When Beats was acquired by Apple in 2014, we knew the inevitable was approaching. The company would not only set out to develop a music streaming service but also implement a collection of patents for best-in-class audio equipment.

It took a bit of time, but Apple rolled out the AirPods using a chip also found in select Beats products. Apple now sells what are widely viewed as the best wireless earbuds.

The interesting thing about the AirPods, at least to me, isn’t the wireless design or magical setup. What impressed me (and still does today) is that Apple shipped a product of that caliber for under $200. You can purchase the AirPods for $159, which seems like a bargain coming from Apple.

Prior to their announcement, you would’ve expected these wireless earbuds to cost a pretty penny. I would’ve guessed Apple would put the AirPods out for $250. But Apple shocked us by making them affordable. Somehow you can get Apple-branded wireless earbuds with the W1 chip and a charging case at a steal of a price. Wild to think about in hindsight, folks.

Article source: https://www.technobuffalo.com/2018/03/28/new-ipad-cheaper-iphone/