Apple Buys Music Analytics Company to Get Ahead of the Curve

Apple has not said what it plans to do with the company’s technology yet, but speculation is running rampant that it will be integrated into Apple Music to try to get a leg up on competitors such as Spotify.

There is no question that Spotify is the current reigning king of the music streaming space, so anything companies such as Apple can do to set themselves apart is going to be a help.

As with all technology integrations, it will take some time to get this up and running, but we wouldn’t be surprised to hear about this as a new feature to Apple Music some time in 2019.

Article source: https://www.technobuffalo.com/2018/10/15/apple-buys-asaii/