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'Stranger Things' season 3 had record 26.4 million US viewers in first four days

  • July 12, 2019


A record 26.4 million U.S. viewers watched the third season of Netflix’s hit show “Stranger Things” over the July 4 holiday weekend, about 17% higher than the debut of season two, according to Nielsen.

“Compared to the second season, ‘Stranger Things 3’ was an even bigger hit,” Nielsen said in a press release. “Not only did its viewership increase compared to the previous season, it’s also the most watched Netflix original series we’ve ever analyzed. The season’s release on the long holiday weekend proved fruitful, as viewers were able to leverage their time off from work and dive back into the newest episodes of the cultural phenomenon.”

The data and measurement firm said around 824,000 U.S. viewers had finished all eight episodes in the series when it was released on July 4.

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Nielsen launched it’s Subscription Video on Demand Content Ratings in 2017 in order to better measure subscription-based streaming content. The company leverages proprietary demographic and household data from its National TV Panel to identify viewing for streaming programs.

As more companies like Disney, NBCUniversal and Warner Media launch their own streaming services, this data will likely become the way analysts compare different platforms.

Earlier this week, Netflix revealed its own streaming data about the series, saying that more than 40.7 million global household accounts had watched the show during the weekend, the most of any film or TV series on the site during its first four days. Additionally, 18.2 million globally had already completed the entire third season during that time.

Netflix has nearly 150 million subscribers, which means that around a fourth of that global audience decided to watch “Stranger Things” in its first four days on the platform. That seems like a large number, but how does that compare to other programs on the streaming service?

In December, Nielsen revealed the top 20 most watched shows on Netflix. Six were Netflix Originals, but only one of those are actually owned by the company. “Stranger Things” was not on that list.

Netflix has always been tight-lipped about its viewership numbers. When the company does offer up data, it’s usually to boast about a particular show or movie. However, with such a limited collection of information, it’s hard to make comparisons to other programs on it’s platform and with rivals.

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For example, the final episode of HBO’s “Game of Thrones” brought in a series record of 19.3 million viewers in a single night. That includes the 13.6 million people who watched it live on television during its first airing. The rest are those who watched the encore presentation later that night or viewed the episode through one of HBO’s streaming platforms instead of on TV.

It’s difficult to compare HBO, which discloses information about a single evening of viewership and doles out episodes weekly, to Netflix, which releases all of its episodes at once and shares viewership over a period of time.

Still, the high viewership for season three of “Stranger Things,” would have guaranteed a fourth season, if one hadn’t already been green lit by Netflix. Executive producer Shawn Levy has said that there will definitely be a fourth season, with the possibility of a fifth.

Disclosure: Comcast is the parent company of NBCUniversal and CNBC.

©CNBC is a USA TODAY content partner offering financial news and commentary. Its content is produced independently of USA TODAY.

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  • American rush hour suddenly doesnt seem so bad compared to these cities.nbsp;In time for the World Population Day, marked every year on July 11 to raise awareness about urgent population issues, 24/7 Tempo identified the most densely populated cities in the world, using data from a href= Statistics/a, a global source for urban statistics.nbsp;1 of 51
  • strong50. Tokyo/Yokohama, Japan/strongbr /strongbull; Population density:/strong 12,296 per square milebr /strongbull; Population:/strong 33,200,000br /strongbull; Square miles:/strong 2,700 miles2 of 51
  • strong49. Porto Alegre, Brazil/strongbr /strongbull; Population density:/strong 12,439 per square milebr /strongbull; Population:/strong 2,800,000br /strongbull; Square miles:/strong 225 miles3 of 51
  • strong48. Barcelona, Spain/strongbr /strongbull; Population density:/strong 12,579 per square milebr /strongbull; Population:/strong 3,900,000br /strongbull; Square miles:/strong 310 miles4 of 51
  • strong47. Moscow, Russia/strongbr /strongbull; Population density:/strong 12,649 per square milebr /strongbull; Population:/strong 10,500,000br /strongbull; Square miles:/strong 830 miles5 of 51
  • strong46. Buenos Aires, Argentina/strongbr /strongbull; Population density:/strong 12,801 per square milebr /strongbull; Population:/strong 11,200,000br /strongbull; Square miles:/strong 875 miles6 of 51
  • strong45. Sapporo, Japan/strongbr /strongbull; Population density:/strong 12,981 per square milebr /strongbull; Population:/strong 2,075,000br /strongbull; Square miles:/strong 160 miles7 of 51
  • strong44. Tel Aviv, Israel/strongbr /strongbull; Population density:/strong 13,150 per square milebr /strongbull; Population:/strong 2,300,000br /strongbull; Square miles:/strong 175 miles8 of 51
  • strong43. London, UK/strongbr /strongbull; Population density:/strong 13,210 per square milebr /strongbull; Population:/strong 8,278,000br /strongbull; Square miles:/strong 627 miles9 of 51
  • strong42. Madrid, Spain/strongbr /strongbull; Population density:/strong 13,430 per square milebr /strongbull; Population:/strong 4,900,000br /strongbull; Square miles:/strong 365 miles10 of 51
  • strong41. Ankara, Turkey/strongbr /strongbull; Population density:/strong 13,772 per square milebr /strongbull; Population:/strong 3,100,000br /strongbull; Square miles:/strong 225 miles11 of 51
  • strong40. Athens, Greece/strongbr /strongbull; Population density:/strong 13,953 per square milebr /strongbull; Population:/strong 3,685,000br /strongbull; Square miles:/strong 264 miles12 of 51
  • strong39. Guadalajara, Mexico/strongbr /strongbull; Population density:/strong 15,210 per square milebr /strongbull; Population:/strong 3,500,000br /strongbull; Square miles:/strong 230 miles13 of 51
  • strong38. Osaka/Kobe/Kyoto, Japan/strongbr /strongbull; Population density:/strong 16,592 per square milebr /strongbull; Population:/strong 16,425,000br /strongbull; Square miles:/strong 990 miles14 of 51
  • strong37. Bangkok, Thailand/strongbr /strongbull; Population density:/strong 16,668 per square milebr /strongbull; Population:/strong 6,500,000br /strongbull; Square miles:/strong 390 miles15 of 51
  • strong36. Monterrey, Mexico/strongbr /strongbull; Population density:/strong 17,303 per square milebr /strongbull; Population:/strong 3,200,000br /strongbull; Square miles:/strong 185 miles16 of 51
  • strong35. Khartoum, Sudan/strongbr /strongbull; Population density:/strong 17,770 per square milebr /strongbull; Population:/strong 4,000,000br /strongbull; Square miles:/strong 225 miles17 of 51
  • strong34. Rio de Janeiro, Brazil/strongbr /strongbull; Population density:/strong 17,704 per square milebr /strongbull; Population:/strong 10,800,000br /strongbull; Square miles:/strong 610 miles18 of 51
  • strong33. Dalian, China/strongbr /strongbull; Population density:/strong 18,310 per square milebr /strongbull; Population:/strong 2,750,000br /strongbull; Square miles:/strong 150 miles19 of 51
  • strong32. Istanbul, Turkey/strongbr /strongbull; Population density:/strong 19,991 per square milebr /strongbull; Population:/strong 9,000,000br /strongbull; Square miles:/strong 450 miles20 of 51
  • strong31. Recife, Brazil/strongbr /strongbull; Population density:/strong 20,837 per square milebr /strongbull; Population:/strong 3,025,000br /strongbull; Square miles:/strong 145 miles21 of 51
  • strong30. Lahore, Pakistan/strongbr /strongbull; Population density:/strong 21,236 per square milebr /strongbull; Population:/strong 5,100,000br /strongbull; Square miles:/strong 240 miles22 of 51
  • strong29. Singapore/strongbr /strongbull; Population density:/strong 21,628 per square milebr /strongbull; Population:/strong 4,000,000br /strongbull; Square miles:/strong 185 miles23 of 51
  • strong28. Santiago, Chile/strongbr /strongbull; Population density:/strong 21,683 per square milebr /strongbull; Population:/strong 5,425,000br /strongbull; Square miles:/strong 250 miles24 of 51
  • strong27. Mexico City, Mexico/strongbr /strongbull; Population density:/strong 21,750 per square milebr /strongbull; Population:/strong 17,400,000br /strongbull; Square miles:/strong 800 miles25 of 51
  • strong26. St Petersburg, Russia/strongbr /strongbull; Population density:/strong 22,069 per square milebr /strongbull; Population:/strong 5,300,000br /strongbull; Square miles:/strong 240 miles26 of 51
  • strong25. Satilde;o Paulo, Brazil/strongbr /strongbull; Population density:/strong 23,294 per square milebr /strongbull; Population:/strong 17,700,000br /strongbull; Square miles:/strong 760 miles27 of 51
  • strong24. Hyderabad, India/strongbr /strongbull; Population density:/strong 23,545 per square milebr /strongbull; Population:/strong 5,300,000br /strongbull; Square miles:/strong 225 miles28 of 51
  • strong23. Shenyang, China/strongbr /strongbull; Population density:/strong 24,013 per square milebr /strongbull; Population:/strong 4,200,000br /strongbull; Square miles:/strong 175 miles29 of 51
  • strong22. Baghdad, Iraq/strongbr /strongbull; Population density:/strong 23,901 per square milebr /strongbull; Population:/strong 5,500,000br /strongbull; Square miles:/strong 230 miles30 of 51
  • strong21. Cairo, Egypt/strongbr /strongbull; Population density:/strong 24,400 per square milebr /strongbull; Population:/strong 12,200,000br /strongbull; Square miles:/strong 500 miles31 of 51
  • strong20. Ho Chi Minh City, Vietnam/strongbr /strongbull; Population density:/strong 24,500 per square milebr /strongbull; Population:/strong 4,900,000br /strongbull; Square miles:/strong 200 miles32 of 51
  • strong19. Bangalore, India/strongbr /strongbull; Population density:/strong 26,191 per square milebr /strongbull; Population:/strong 5,400,000br /strongbull; Square miles:/strong 206 miles33 of 51
  • strong18. Tianjin, China/strongbr /strongbull; Population density:/strong 27,158 per square milebr /strongbull; Population:/strong 4,750,000br /strongbull; Square miles:/strong 175 miles34 of 51
  • strong17. Jakarta, Indonesia/strongbr /strongbull; Population density:/strong 27,138 per square milebr /strongbull; Population:/strong 14,250,000br /strongbull; Square miles:/strong 525 miles35 of 51
  • strong16. Tehran, Iran/strongbr /strongbull; Population density:/strong 27,372 per square milebr /strongbull; Population:/strong 7,250,000br /strongbull; Square miles:/strong 265 miles36 of 51
  • strong15. Manila, Philippines/strongbr /strongbull; Population density:/strong 27,307 per square milebr /strongbull; Population:/strong 14,750,000br /strongbull; Square miles:/strong 540 miles37 of 51
  • strong14. Kinshasa, DRC/strongbr /strongbull; Population density:/strong 27,612 per square milebr /strongbull; Population:/strong 5,000,000br /strongbull; Square miles:/strong 181 miles38 of 51
  • strong13. New Delhi, India/strongbr /strongbull; Population density:/strong 28,600 per square milebr /strongbull; Population:/strong 14,300,000br /strongbull; Square miles:/strong 500 miles39 of 51
  • strong12. Beijing, China/strongbr /strongbull; Population density:/strong 29,827 per square milebr /strongbull; Population:/strong 8,614,000br /strongbull; Square miles:/strong 289 miles40 of 51
  • strong11. Lima, Peru/strongbr /strongbull; Population density:/strong 30,419 per square milebr /strongbull; Population:/strong 7,000,000br /strongbull; Square miles:/strong 230 miles41 of 51
  • strong10. Shanghai, China/strongbr /strongbull; Population density:/strong 34,718 per square milebr /strongbull; Population:/strong 10,000,000br /strongbull; Square miles:/strong 288 miles42 of 51
  • strong9. Bogota, Colombia/strongbr /strongbull; Population density:/strong 35,000 per square milebr /strongbull; Population:/strong 7,000,000br /strongbull; Square miles:/strong 200 miles43 of 51
  • strong8. Chennai, India/strongbr /strongbull; Population density:/strong 37,223 per square milebr /strongbull; Population:/strong 5,950,000br /strongbull; Square miles:/strong 160 miles44 of 51
  • strong7. Taipei, Taiwan/strongbr /strongbull; Population density:/strong 39,263 per square milebr /strongbull; Population:/strong 5,700,000br /strongbull; Square miles:/strong 145 miles45 of 51
  • strong6. Seoul/Incheon, South Korea/strongbr /strongbull; Population density:/strong 43,208 per square milebr /strongbull; Population:/strong 17,500,000br /strongbull; Square miles:/strong 405 miles46 of 51
  • strong5. Shenzhen, China/strongbr /strongbull; Population density:/strong 44,464 per square milebr /strongbull; Population:/strong 8,000,000br /strongbull; Square miles:/strong 180 miles47 of 51
  • strong4. Lagos, Nigeria/strongbr /strongbull; Population density:/strong 47,027 per square milebr /strongbull; Population:/strong 13,400,000br /strongbull; Square miles:/strong 285 miles48 of 51
  • strong3. Karachi, Pakistan/strongbr /strongbull; Population density:/strong 49,000 per square milebr /strongbull; Population:/strong 9,800,000br /strongbull; Square miles:/strong 200 miles49 of 51
  • strong2. Kolkata, India/strongbr /strongbull; Population density:/strong 61,945 per square milebr /strongbull; Population:/strong 12,700,000br /strongbull; Square miles:/strong 205 miles50 of 51
  • strong1. Mumbai, India/strongbr /strongbull; Population density:/strong 76,790 per square milebr /strongbull; Population:/strong 14,350,000br /strongbull; Square miles:/strong 187 miles51 of 51

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