To Get the Best Perks at the World Cup, You Have to Be a V.V.I.P.

Every sports venue has its tiered system of luxury — the owner’s box, the business lounges, the special-access elevators, the ridiculously expensive seats, the even more ridiculously expensive seats. But at this year’s World Cup, the convergence of two entities awash in luxury and entitlement — Qatar, where all power and privilege flow from the emir, and FIFA, soccer’s global governing body, with its vast wealth and patronage network — provides a bracing reminder that there is always a more rarefied degree of exclusive.

The main difference between the luxury and non-luxury seats at this year’s World Cup is alcohol. In a shock to fans (and to Budweiser, the official beer of the tournament since 1986), Qatar reversed itself and decreed just before the event began that the sale of alcoholic beer (indeed, alcohol of any kind) would be banned in and around the stadiums.

But that didn’t affect the flow of free beer — or free champagne, Scotch, gin, whiskey, wine and other drinks — available to non-regular fans in the V.I.P., V.V.I.P. and hospitality areas. The rules, it seemed, did not apply to them.

At a $3,000-a-seat hospitality lounge at Al Bayt during the U.S.’s game with England, for instance, the bar menu included Taittinger Champagne, Chivas Regal 12-year-old whisky, Martell VSOP brandy and Jose Cuervo 1800 tequila.

Article source: https://www.nytimes.com/2022/11/30/sports/soccer/qatar-world-cup-vip.html