Unprecedented seductiveness in UEFA Women’s EURO

With only Sunday’s sell-out final to come, record numbers of TV viewers, spectators and online users have been following UEFA Women’s EURO 2017.

The pivotal numbers

• The sum TV assembly is projected to strech 165 million, with shares of inhabitant audiences of adult to 66%
• Final will be shown in some-more than 80 countries
• UEFA.com has some-more than doubled 2013 visits with a final still to come
• Total amicable media communication of some-more than 20 million
• Record sum assemblage for contest ensured, with each Netherlands diversion sole out

TV

• The 2017 book will be a most watched in history.

• Live compare audiences are on march to transcend 2013’s sum assembly of 116 million by some-more than 50 million viewers.

• By a finish of a quarter-finals, sum assembly had reached 109.6 million viewers, compared to 77.9 million for a homogeneous theatre in 2013.

• Record Women’s EURO audiences have been achieved in many markets, including a Netherlands, Denmark and a UK.

• The final will be aired in some-more than 80 countries worldwide and is expected to attract a tellurian normal live assembly in additional of 13 million viewers.

Quarter-finals

• Germany: a rescheduled quarter-final with Denmark was watched by 5.9 million on ZDF (39% share), aloft than Hungarian F1 GP assembly on RTL.

• UK: Channel 4 received 2.4 million viewers (11.8% share) for England v France. This was some-more than any assembly of a prior dual editions and 62.8% aloft than England’s 2015 FIFA Women’s World Cup quarter-final win opposite Canada on BBC1 (1.5 million/33.3%). Netherlands v Sweden constructed an assembly of 0.3 million (2.1% share) on More4.

• Sweden: The compare with a Netherlands constructed an assembly of 0.9 million (47.2% share) on SVT2, 12.7% adult on Sweden’s 2013 quarter-final contra Iceland on TV4.

• Spain: Teledeporte drew 0.5 million viewers (5% share) for Austria v Spain. This was a tip assembly of a contest so distant and over double a Hungarian GP on Movistar F1 (0.2 million/2.4%).

Semi-finals

Denmark v Austria

• Austria: 1 million, 48% share (double organisation theatre figure).

• Denmark: 1 million watched on TV2, 66.6% assembly share (2013 semi-final v Norway watched by 0.7 million on DR1).

Netherlands v England

• Netherlands: 2.9 million watched on NPO1, 50.7% assembly share and tip of contest so far. The 2009 semi-final between a same nations was watched by 1.6 million. Also, 0.9 million watched Denmark v Austria on NPO1, 27.8% share.

• UK: 3.2 million viewers watched on Channel 4, adult 66.7% on 2015 FIFA Women’s World Cup semi-final between Japan and England on BBC1. Believed to be record for women’s football on UK TV. 0.9 million watched Denmark v Austria on Channel 4.

• Germany: 3.2 million viewers watched on ARD.

• Finland: 22.5% audience share on YLE TV2.

ONLINE

• Total visitors to a UEFA Women’s EURO territory on UEFA.com and a new women’s football app by a finish of a semi-finals was 3,865,139 including 394,726 alone final Sunday. The 2013 sum for a whole tournament, including a final, was 1.5 million.

• There were 138,900 interactions on a @UEFAWomensEURO Facebook page, that combined 35,000 new fans.

• The Facebook live programming has yielded 208K strech and 30K video views.

• Over 37,000 fans have interacted with calm on a Together #WePlayStrong Facebook page, while a comment grew by 5,000 new fans.

• UEFA’s newly launched @UEFAWomensEURO Instagram comment generated 131,000 interactions, fast racking adult 7,000 new fans.

• Over 5.6 million people have watched a video calm on Facebook and Instagram, including highlights and idea clips from a tournament.

• The assembly of a Together #WePlayStrong Instagram comment combined 37K interactions, attracting 3.5K new fans.

• On Twitter a categorical @UEFAWomensEURO comment managed 156K interactions and increasing by 13K followers.

• The assembly of Together #WePlayStrong almost doubled on Twitter given a commencement of a tournament, picking adult 2,300 new fans, while it purebred 18,000 interactions.

• UEFA’s inhabitant associations amassed 4.15 million interactions and 27 million video views, attracting 124,000 new fans on Facebook. The association with a tip digital expansion on this height has been a Russian FA (12%).

• On Instagram, UEFA’s inhabitant associations triggered 11 million interactions and 5 million video views. Portugal has been heading a container with 13% growth.

• On Twitter, UEFA’s inhabitant associations generated 1.27 million interactions and combined 45,000 new followers. Portugal again has been generating a biggest hum with a 9.3% supporter growth.

 Highlights

• Austria dancing their approach into a post-match talk zone,
• France subordinate tip of their group
• Crossbar challenge
• Bucket challenge
• Anouk Hoogendijk assimilated a contributor Laure James forward of opening game
• Behind a scenes of #WEURO2017 on Facebook Live

AT THE STADIUMS

• Total attendance: 211,863 (not including final) – record set in 2013 was 216,888.
  

• All Netherlands matches sole out.

• Attendance for Netherlands v England of 27,093 a record for a Dutch women’s football diversion and a best for a UEFA Women’s EURO semi-final.

• 10,508 for Denmark v Austria tip for diversion not involving a hosts.

• Thousands of supporters have assimilated a Fan Walks to a stadiums.

Top 10 UEFA Women’s EURO crowds
41,301: Germany 1-0 Norway, 2013 final, Stockholm
29,092: England 3-2 Finland, 2005 organisation stage, Manchester
27,093: Netherlands 3-0 England, 2017 semi-final, Enschede
25,694: England 0-1 Sweden, 2005 organisation stage, Blackburn
21,731: Netherlands 1-0 Norway, 2017 organisation stage, Utrecht
21,105: Germany 3-1 Norway, 2005 final, Blackburn
21,000: Germany 4-1 Norway, 1989 final, Osnabruck
18,000: Germany 1-0 Sweden, 2001 final, Ulm
16,608: Sweden 0-1 Germany, 2013 semi-final, Gothenburg
16,414: Finland 0-5 Sweden, 2013 organisation stage, Gothenburg