UEFA ‘Press Play’ vlog array passes 3 million views

UEFA’s ground-breaking weekly vlog, Press Play, has now had over 3 million views on a Together #WePlayStrong Youtube channel.

The array provides a singular discernment into a daily lives of 4 veteran women’s footballers and has already perceived vicious commend and a flourishing audience.

Lisa Evans (Arsenal/Scotland), Eunice Beckmann (Basel), Sarah Zadrazil (Turbine Potsdam/Austria) and Laura Feiersinger (Sand/Austria) have won a new army of fans with a rare access, while during a same time assisting to renovate a picture of women’s football.

Adventures to a United States, FA Women’s Super League Cup final celebrations, selling sprees and a Spice Girls reverence in jubilee of a band’s reunion have all helped build Press Play’s constant weekly following.

©UEFA.com

Lisa Evans

Evans, partial of a Arsenal group that won a FA WSL Cup this month, said: “It has been shining being means to give immature girls an discernment into what my life is like by Press Play, on a height that is so permitted – that is accurately what football should be for girls everywhere. Football is a outrageous partial of all we do and I’ve enjoyed display that aspect of my life, and introducing fans to a extraordinary women we play alongside.”

Feiersinger added: “Press Play has been illusory to be a partial of, as it has given me a event to share my other passions with fans, outwith being a veteran player. From skiing to gaming, I’ve unequivocally enjoyed dispelling a parable that as a footballer, that’s all we can do, and showcasing these hobbies to thousands of viewers any week.”

©UEFA.com

Laura Feiersinger

Zadrazil, Feiersinger’s Austria room-mate, said: “It has been so sparkling bringing a Press Play vlog array to girls opposite a world, and divulgence accurately what goes into being a veteran football player. we wish we have shown that while training and personification games are positively a vast partial of what we do, diet, aptness and enjoying your down time are also outrageous priorities for me and a other girls.”

Beckmann said: “Taking partial in a Press Play vlog array is good since I’m doing it with 3 women who are not usually my friends, though players we honour as athletes. It has been good to uncover a travelling aspect of being a football player, with Laura and Sarah rooming together with a Austrian inhabitant team, Lisa during pre-season training in La Manga and my extraordinary outing to a US where we got to accommodate other extraordinary women in sport.”

©UEFA.com

Sarah Zadrazil

This singular entrance is partial of UEFA’s ongoing plan to grow appearance of girls’ and women’s football and, ultimately, make it a No1 competition for in any of their 55 inhabitant associations by 2020. One pivotal post of a plan is to change a picture of a diversion and by a Together #WePlayStrong campaign, UEFA aims to make football some-more culturally applicable and aspirational for girls in their teenage years, where drop-out can start in vast numbers.

Another pivotal post of a plan is augmenting prominence of females personification football, and with an normal of 300,000 views per episode, Press Play has been successful in showcasing a talent and personalities of a tip players as good as a accessibility to a women’s game.

©UEFA.com

Eunice Beckmann

UEFA conduct of selling activities and sponsorship Peter Willems said: “Key to a Together #WePlayStrong debate plan is formulating calm in formats that girls wish to devour and putting it on platforms they are already intent with. Press Play is a superb instance of only that.

“In a universe where YouTube vloggers are executive influencers in immature girls’ lives, we are unapproachable to have combined 4 moving womanlike veteran football players to that space.

“However, a regard unequivocally contingency go to a 4 players for formulating such constrained content, and their clubs and inhabitant associations for ancillary a array with entrance to many areas of their training slight and compare preparation.

“We demeanour brazen to ceaselessly elaborating a series, carrying been massively speedy by a initial greeting and rendezvous levels.”

Press Play is accessible to watch here https://www.youtube.com/watch?v=bKdMmiLsxSY – greatfully allow to a We Play Strong YouTube Channel [https://goo.gl/yKnYW5] for destiny weekly episodes.

For serve information on Together #WePlayStrong conduct to www.weplaystrong.org.