2023 Masters: Golf Balls and Groupings

April 05, 2023
Sport

“On tour, it’s exciting to see Rory McIlroy hit it 340 yards on every hole,” Woods said. “But does it challenge us and separate the guys who can really hit the ball in the middle of the face and control their shots? I think if you roll the ball back a little bit, you’ll see that the better ball-strikers will have more of an advantage over the guys who miss it a little bit.”

If the governing bodies proceed with the change — a decision is still many months away — the burden will shift to golf ball manufacturers to come up with products for professionals that comply with the rule, which would generally ban balls that travel more than 317 yards when struck at 127 miles per hour.

The companies are already registering worries but thinking through how they will react.

“We’re going to be looking at it and researching it and understanding what we would do and how we would respond to it,” Dan Murphy, the president and chief executive of Bridgestone Golf, said in an interview by the Augusta National clubhouse Tuesday afternoon. “I don’t think we have a choice.”

Like many other manufacturers, Murphy worries about the risk of confusing consumers with a new variety of equipment options. But Bridgestone expects that Woods, who uses its products, will play a role in designing any new equipment, helping the company to refine aerodynamics, trajectory, feel and spin.

“He has a longstanding catalog of the golf ball: He’s seen it change from balata to the solid-core technology in the early 2000s that he played so well with, so from that standpoint, we would definitely rely on him to give us feedback,” said Adam Rehberg, a Bridgestone official who works on research and design. “We still have to make sure the ball can do everything they need.”

If, of course, they ultimately need it.