Leave it to Gwyneth Paltrow to create the perfect summer wardrobe. Paltrowâ€™s lifestyle brand Goop has teamed up with Lilly Pulitzer on a five-piece capsule collection featuring an original pretty-in-pink print dreamed up by Gwyneth and the Lilly team that will take you from work to weekend, backyard BBQ to beach wedding in a snap.
Inspired by vintage photography and iconic patterns, Gwen and co. created a pink and white floral pattern cheekily called â€œKiss Kissâ€ as an homage to the glamour of the 1960s â€” with a modern twist. â€œI felt so inspired looking through Slim Aaronâ€™s photos of these glamorous, elegant women dressed in Lilly Pulitzer,â€ Paltrow said in a statement. â€œThe opportunity to reinvent the aesthetic has been a lot of fun.â€
A blend of Goopâ€™s minimalism and Lillyâ€™s preppy Palm Beach roots, the collaboration features two dresses â€” a mini and maxi â€” plus a blouse, floor-length skirt and tote bag. Mira Fain, executive vice president of product design and Development at Lilly Pulitzer, called working with Gwyneth â€œexciting, fun and creative,â€ though itâ€™s not the first time the brands have teamed up. In 2009, Goop and Lilly designed a limited-edition bathing suit in support of the Epidermolysis Bullosa Medical Research Foundation, but this marks their first foray into dry-land apparel.