Rihanna has already conquered the music and beauty industries, so why wouldn’t the fashion world be next? A source tells Us that the beauty mogul has partnered with LVMH (the luxury conglomerate behind Louis Vuitton, Givenchy, Marc Jacobs, Celine and more) to build her own ready-to-wear brand.
Last month, RiRi piqued our interest when she rocked shield-like sunglasses for a night-out in NYC that featured a Fenty logo on the side. The conspicuous shades led many to speculate there is a line of — at the very least — accessories coming. But now it looks like there could be something larger in the works.
The source says Rihanna’s fashion project is already funded and being built from the ground up with staffers from LVMH brands like Celine joining the team. “A lot of people in the fashion industry are trying to move from their companies to work on Rihanna’s line because her sales are always very high,” the source tells Us, adding that the line will be “elevated” and “upscale” — but with “cool girl” spin.
While the nine-time Grammy winner initially made a name for herself in the recording studio, the Barbados native has quietly built quite the business empire. As WWD reported, Rihanna first got into the design game in 2013, collaborating with British high-street brand River Island on clothing and accessories. She subsequently modeled for fashion houses like Gucci, Emporio Armani and Balmain and worked on a collection of sunglasses with Dior in 2016.
That same year, RiRi’s highly successful Fenty x Puma activewear collaboration burst onto the scene during New York Fashion Week. She next teamed with LVMH’s Kendo incubator to create Fenty Beauty, which revolutionized the complexion game when it came to market in September 2017 with 40 (!) shades of foundation.
In 2018, the “Umbrella” singer continued to diversify with Savage x Fenty lingerie. Working with California-based TechStyle Fashion Group, the inclusive collection debuted with 90 pieces of undergarments, sleepwear and accessories in sizes XS to 3XL. Bras are available from 32A to 44DD and come in “nude” shades representative of wide variety of skin tones.
LVMH declined to comment on the rumored Rihanna line, but some believe a Fenty fashion launch could correspond with the debut of the singer’s new album later this year. In the meantime, we’ll be keeping an eye on her outfits for clues.
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Article source: https://www.usmagazine.com/stylish/news/rihanna-working-on-fashion-line-with-lvmh-details/