Kris Jenner files trademark on signature ‘you’re doing amazing sweetie’ catchphrase
Kris Jenner files trademark on signature ‘you’re doing amazing sweetie’ catchphrase
- The 64-year-old momager filed trademark documents last week to lock up rights to ‘you’re doing amazing sweetie’
- The phrase has reached icon status since Jenner first said it on an episode of Keeping Up With The Kardashians in 2007
- Back then the matriarch was on set during Kim’s nude photoshoot with Playboy magazine when she could be seen taking her own photos and tried encouraging her by saying: ‘Kim you’re doing amazing sweetie’
- Now Kris is hoping to cash in by using it on several different products including cosmetics, home goods, books, magazines, and even baby supplies
- The catchphrase has been memed for over a decade and most recently made its return when Kylie joined Cardi B and Megan Thee Stallion on set for their now iconic WAP video
- Kris also played a similar role in the Ariana Grande music video for Thank U, Next which came out in November 2018
Her business savvy has helped each one of her famous daughters become multi-millionaires including Kim Kardashian and Kylie Jenner who are near billionaires.
And Kris Jenner’s next money move is cashing in on her signature catchphrase.
The 64-year-old momager filed trademark documents last week to lock up rights to ‘you’re doing amazing sweetie’ according to a Thursday report from TMZ.
Money moves: Kris Jenner (seen in February) filed trademark documents last week to lock up rights to ‘you’re doing amazing sweetie’ according to a Thursday report from TMZ
Keep up with Kris in her Tom Ford satin coat
Tom Ford silk duchesse evening coat
Hurry, it’s the last one…
Proud Mom alert!
Kris Jenner rocked up with her beau in L.A. to the Tom Ford autumn/winter 2020 show earlier this year to watch her daughter Kendall storm the runway.
The power mom of the Kardashians sat front row – that’s FROW to the fashion pack – no less.
Kris is a long time supporter of Tom Ford, and we love that she sticks to her style and makes the look her own – basically, in all black.
She cleverly mixed materials and textures to break up the dark tonal look by teaming leather trousers and a silk coat over the top.
Although it’s black, this is a fab statement coat. You can get your hands on it by clicking (right). Hurry though, as it’s selling out!
But if you can’t Keep Up With the Kardashians’ budget, then check out our alternatives below.
* PRICES MAY NOT BE AS ADVERTISED
…NOW GET ONE LIKE IT
-
Halston crushed satin trench coat
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Missguided black satin belted duster jacket
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Temperley London satin trim longline coat at Farfetch
-
HM side-slit coat at HM
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The phrase has reached icon status since Jenner first said it on an episode of Keeping Up With The Kardashians in 2007.
Back then the matriarch was on set during Kim’s nude photoshoot with Playboy magazine when she could be seen taking her own photos and tried encouraging her by saying: ‘Kim you’re doing amazing sweetie.’
Now Kris is hoping to cash in by using the catchphrase on several different products including cosmetics, home goods, books, magazines, and even baby supplies.
‘Kim you’re doing amazing sweetie’: The phrase has reached icon status since Jenner first said it on an episode of Keeping Up With The Kardashians in 2007
The catchphrase has been memed for over a decade and most recently made its return when Kylie joined Cardi B and Megan Thee Stallion on set for their now iconic WAP video.
There was a behind-the-scenes snap featuring Kris taking a photo behind Kylie and Cardi reposted by the momager.
She captioned it: ‘You’re doing amazing sweetie!! [kiss and laughing while crying emojis] #repost @kyliejenner #WAP @iamcardib’
Callback: The catchphrase has been memed for over a decade and most recently made its return when Kylie joined Cardi B and Megan Thee Stallion on set for their now iconic WAP video
Kris also played a similar role in the Ariana Grande music video for Thank U, Next which came out in November 2018.
She had camcorder in hand as she played Amy Poehler’s character from 2004 comedy film Mean Girls for the parody clip.
This isn’t the first time Kris has trademarked one of her sayings as she got one for ‘momager’ back in 2017.
Cool mom: Kris also played a similar role in the Ariana Grande music video for Thank U, Next which came out in November 2018
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