Mercedes-Benz pulls ads from ‘The O’Reilly Factor’ — will others follow?

April 04, 2017
Hollywood

O'Reilly accuser: 'My voice is not for sale'

Mercedes-Benz pronounced Monday that it has “reassigned” a advertisements on “The O’Reilly Factor” following a news about 5 settlements with women who purported passionate nuisance or written abuse by a show’s host, Bill O’Reilly.

In a matter supposing to CNNMoney, a orator for a automobile association called a allegations opposite O’Reilly “disturbing.”

“Yes, we had promotion using on The O’Reilly Factor (we run on many vital wire news shows) and it has been reassigned in a midst of this controversy,” pronounced Donna Boland, a manager of corporate communications during Mercedes-Benz. “The allegations are unfortunate and, given a significance of women in each aspect of a business, we don’t feel this is a good sourroundings in that to publicize a products right now.”

Another automaker, Hyundai, is also holding action. In a matter early Tuesday, it pronounced that while it was not now using promotion on “The O’Reilly Factor,” it was reallocating arriving ad spots due to a new allegations.

“As a association we find to partner with companies and programming that share a values of inclusion and diversity. We will continue to guard and weigh a conditions as we devise destiny promotion decisions,” Hyundai said.

It’s not transparent nonetheless either some-more companies will follow Mercedes-Benz’s lead. CNNMoney reached out to some-more than 20 companies and brands that have advertised on a “O’Reilly Factor” to ask for a response to a news published by a New York Times over a weekend. The Times reported that settlements totaling $13 million had been reached with 5 women who indicted O’Reilly of inapt behavior.

One of them, Lexus, supposing a matter to CNNMoney in that it said, “The Lexus ads appearing on a O’Reilly Factor are partial of a far-reaching trimming media package, with ads appearing on a accumulation of wire radio programs. We take a duties as a obliged advertiser seriously, and find to partner with organizations who share a association enlightenment and truth of honour for all people. We will continue to guard a conditions and will take any suitable movement by a media shopping partners.”

A orator for Jenny Craig pronounced that a classification “condemns any and all forms of passionate harassment,” though declined to criticism further.

“As a matter of corporate policy, we do not publicly criticism on a promotion strategy,” a orator said. “What we can tell we is that we are constantly evaluating a media buys to maximize a potency of a corporate investment and effectively strech a aim audience.”

Another organization, a Certified Financial Planner Board of Standards, responded to explain that it “does not have a partnership or a sponsorship with Fox News.”

“Our radio promotion is purchased by an promotion network where a advertisements are placed on mixed wire radio channels and shows,” a CFP orator said. “As a open moody is circuitous down, we will no longer have any placements on Fox News.”

The dog food code Nutrish declined to criticism “on anything associated to a media buy.”

Spokespeople for other companies contacted by CNNMoney pronounced they were looking into a matter.

A orator for Fox News has not responded to a ask for comment.

O’Reilly is a many watched horde in wire news. His nightly program, “The O’Reilly Factor,” reportedly generated $446 million in promotion income between 2014 and 2016. He’s also a long-lived best-selling author whose books have been blending for television.

In short, O’Reilly is a one male multi-media juggernaut, a star item for a business associates and sponsors in his orbit.

The uncover has apparent interest for advertisers. For a 14th year in a row, “The O’Reilly Factor” finished 2016 as a no. 1 module in wire news.

It’s also entrance off a highest-rated entertain in history, violation wire news annals with 4 million viewers a night during a initial 3 months of 2017.

O’Reilly is a identical pull in a edition world, where he has determined himself as one of a many successful non-fiction authors in a world.

Henry Holt Company, O’Reilly’s publisher, pronounced final year that his “Killing” authorization — a array of ancestral blockbusters that inspect a deaths or attempted assassinations of several total from Jesus to JFK — had sole 14.5 million copies. Some of a “Killing” books have been blending into made-for-TV films by National Geographic, that is partial of a portfolio of wire channels of Fox News primogenitor 21st Century Fox.

Neither Henry Holt nor National Geographic responded to a ask for comment.

The 2015 instrumentation of “Killing Jesus” set a ratings record for National Geographic. “Killing a Rising Sun,” a latest installment of a array about a United States’ bombing of Hiroshima and Nagasaki — has been on a New York Times’ best seller list for 28 weeks.

It’s a protected gamble that O’Reilly’s new book “Old School,” a declaration of sorts on a author’s personal beliefs, will moment that list soon. The book contrasts adherents to “traditional values” with “snowflakes,” a left-of-center army O’Reilly believes to be too politically scold and sensitive.

At a press discussion on Monday, a profession Lisa Bloom, who is representing one of a accusers featured in a Times’ report, took emanate with O’Reilly’s explain to be a “target” of lawsuits.

“Bill O’Reilly, we call out whiners as ethereal snowflakes,” Bloom pronounced in a statement. “But you’re a one fussy now.”

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