Lady Gaga teams adult with Tiffany

Lady Gaga is a newest face of Tiffany Co (TIF).

The jeweler had recruited a local New Yorker for a latest Legendary Style campaign. She’ll be a face of a new conform valuables collection, Tiffany HardWear.

“In New York, you’re innate meaningful that Tiffany is a best, and that it is where a sorcery happens. The Brand is decisive and iconic, nonetheless continues to pull and develop with a times,” Lady Gaga pronounced in a statement. “To me, Tiffany represents undying American jewelry.”

The code is regulating a small sports synergy to boost a latest product. A 60-second film introducing a line is set to atmosphere during Super Bowl LI on Sunday. It’s a initial for Tiffany Co., though timely since Gaga is behaving during a halftime show.

Related: Gallery: Super Bowl LI ads

Past Legendary Style campaigns have featured stars including Elle Fanning and Lupita Nyong’o.

The new collection will be accessible for singular pre-orders in a United States on Sunday.

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