Celebrity-filled telethon set for Facebook Live on coronation day

For coronation day counter-programming, balance into Facebook Live.

A organisation of entrepreneurs have banded together to emanate Love-a-thon, a Jerry Lewis-style telethon for a digital age.

Love-a-thon will be a three-hour Facebook Live broadcast, commencement during 12:30 p.m. ET on coronation day, Jan 20. The pierce is a partial of an bid to lift income for 3 organizations — a American Civil Liberties Union of Southern California, Planned Parenthood and Earthjustice.

The organizations particularly concentration on topics trimming from preserving polite rights and preventing meridian change to fighting for women’s reproductive rights. These are prohibited symbol topics that came underneath glow during President-elect Donald Trump’s presidential campaign.

Celebrities such as Jane Fonda, Jamie Lee Curtis, Judd Apatow, Patricia Arquette, Christopher Guest and Tim Robbins are holding part. Singer Jeff Tweedy of Wilco will also join.

Some celebrities, like Fonda and Tweedy, will be featured in pre-recorded segments that will atmosphere exclusively during a Love-a-thon.

Related: TV-style programming could be entrance to Facebook

The thought for a complicated telethon came to 23-year-old Alex Godin after choosing day.

“I woke adult like a lot of Americans feeling flattering crappy on Nov 10,” he told CNNMoney. “I looked for an eventuality to do something.”

Godin, an businessman who sole his association Dispatch to Meetup.com in 2013, fabricated a organisation to classify a event. The group enclosed Sam Koppelman, a ‎digital calm strategist during Hillary for America; Dan Shipper, owner of Firefly that sole to Pegasystems; and Kara Silverman, a tech PR consultant.

The eventuality will be hosted in New York City and underline party trimming from comedic skits to low-pitched acts from opposite a country. Celebrity emcees are expected, too.

“Lots of people use Facebook and Facebook Live to lift money, though [the judgment of] holding a telethon and requesting it to Facebook Live is new,” pronounced Silverman.

The Love-a-thon aims to lift a smallest of $500,000 and will use crowdfunding height Crowdrise to accumulate donations. Donors can select that of a 3 classification they’d like their income to go toward.

“It’s a unequivocally vicious eventuality to support causes like Planned Parenthood, a ACLU, Earthjustice, as they rigging adult to do [critical] work,” combined Godin.

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