Gwyneth Paltrow’s hilarious response to fans roasting her ‘disgusting’ dairy substitute
Gwyneth Paltrow managed to keep her sense of humor after her fans shared their disgust over the unexpected ingredient she uses to replace dairy in her cooking.
Paltrow revealed her unexpected culinary tips and tricks on Wednesday’s episode of The Today Show, where she bizarrely said she adds in arugula in place of milk.
And on Friday, she ribbed her grossed-out followers by doubling down with a short video posted to her Instagram Stories.
Without any context, the 53-year-old Oscar winner shared a video of a basket full of greens resting on her counter.
‘Milked fresh from my garden,’ she joked in overlaid text as the clip zoomed out to reveal her full bounty.
In addition to the arugula, Paltrow had what looked like dill, broccoli, stalks of celery and pea pods tucked away in her basket.
Gwyneth Paltrow struck back at grossed-out fans on Friday after they expressed disgust at her surprise dairy substitute when she’s cooking: arugula
The defiant clip was a response to her eye-raising disclosure on the Today Show this week, when she revealed her leafy green go-to substitute for milk in recipes.
‘If you want to avoid dairy, one trick that I do is I dice up arugula and I put it in,’ the Goop founder said before making turkey meatballs during the cooking segment.
‘It sounds weird, but it kind of adds, like, a nice texture to it,’ she explained. ‘And it’s delicious.’
Fans were left completely perplexed by Paltrow’s ‘weird’ suggestion, with some even finding it ‘disgusting.’
‘Let’s never ask her for a recipe again. Please,’ penned one Reddit user, with another adding: ‘Oh Gwyneth, why are you so darn weird.’
Paltrow’s eating habits have long been headline news. Last year, the Oscar-winner shockingly ditched her ultra-strict Paleo diet after following it for years.
The idea of the Paleo diet, also known as the Paleolithic or caveman diet, is to eliminate modern foods and eat what our ancestors would have.
It advocates eating meat, vegetables, nuts and limited fruit, and excluding grains, legumes, dairy, salt, refined sugar and processed oils.
She shared a short video of a basket of greens on her counter, joking that they were ‘milked fresh from my garden’
Paltrow revealed the surprising ingredient she uses as a dairy substitute on Wednesday during an appearance on the Today Show for a cooking segment; pictured in March in Hollywood
‘If you want to avoid dairy, one trick that I do is I dice up arugula and I put it in,’ the 53-year-old Goop founder said while making turkey meatballs on the show
‘I went into hardcore macrobiotic for a certain time, that was an interesting chapter where I got obsessed with eating very, very healthily,’ she said on her Goop podcast in April 2025.
‘Lots of fish, vegetables, rice, no dairy, no sugar etc. I think that period of time I might have got a little didactical [sic] about it.’
Paltrow says that ‘inflammation’ was one of the reasons she and her husband, Brad Falchuk, 55, ‘became Paleo a few years ago.’
However, Paltrow said she was ‘sick’ of the diet and that she had started reintroducing some of her favorite foods.
‘I’m getting back into eating sourdough bread, cheese – there I said it. A little pasta after being strict with it for so long.
‘But again I think it’s a good template, eating foods that are as whole and fresh as possible. I don’t think there are any doctors or nutritionists that would refute that.’
Paltrow is also known to practice intermittent fasting, detoxing with food and exercise and is a big fan of bone broth for lunch, as revealed in her Art Of Being Well podcast appearance in 2023.
Along with her now-viral dairy substitute suggestion, Paltrow also discussed the expansion of her Goop Kitchen empire and hinted at scaling nationwide in the future on The Today Show.
Fans were left completely perplexed by Paltrow’s ‘weird’ suggestion, with some even finding it ‘disgusting’
Paltrow often posts videos of herself cooking to promote her Goop Kitchen empire
Paltrow talked about taking Goop Kitchen to New York City after the success of 14 locations in California.
‘It sounds weird, but it kind of adds, like, a nice texture to it,’ she explained of arugula. ‘And it’s delicious’
‘It’s takeout and pickup and delivery only,’ she explained when asked if her brand was intended to be a restaurant.
‘And when I say engineered, like, we engineered the packaging for that and every time we tasted something, we put it in the back of a car for 45 minutes to make sure that it arrived still tasting great.’
She continued: ‘I always say that food is the quickest way to feel better and to look better. And of course, now every doctor in America will tell you that.
‘We developed this really, really delicious, very healthy suite of items that are gluten-free and peanut-free [and] allergen-free.
‘You can make them vegan. You can make them dairy-free.’
Paltrow later opened up about watching her two adult children ‘go off to their next phase of life.’
Her eldest child, daughter Apple Martin, 22, recently graduated from Vanderbilt University.
When Today host Savannah Guthrie said arugula seemed ‘weird’ as a dairy substitute, Paltrow told her: ‘It sounds weird, but it kind of adds, like, a nice texture to it, and it’s delicious’
In addition to her daughter, Paltrow also shares son Moses Martin, 20, with her ex-husband, Coldplay frontman Chris Martin.
Moses is currently a sophomore at Brown University, where he is said to be studying music.
‘I really struggled when they all went and then I thought, “OK, I’m all good.” And then in September again, I kind of fell off a cliff for the second time,’ she said of her empty nest.
‘But now I feel like, it’s what you want to happen.
‘It’s what you hope will happen that they will go off to their next phase of life and find their people.’
Paltrow founded Goop in 2008 and the company initially started as a weekly lifestyle newsletter.
But Goop has since morphed into a multi-faceted wellness empire.
Paltrow expanded into e-commerce, selling everything from vibrators and red-light shower filters to ‘sex oil’ and socks.
The actress said she ‘would love to’ expand her Goop Kitchen empire in the future
Paltrow entered the food and beverage industry with her clean-eating restaurant chain in 2021, opening the first-ever Goop Kitchen in Santa Monica
She has now expanded her takeout, delivery and pickup company to New York City
Goop was also the subject of the 2020 Netflix documentary The Goop Lab, in which Paltrow and her staff explored controversial wellness topics such as psychedelics, cold therapy and energy work.
The six-episode series was met with criticism for promoting unproven, ‘pseudoscientific’ health claims.
Taking the company even further, Paltrow entered the food and beverage industry in March 2021 with her clean-eating restaurant chain, Goop Kitchen.
The first-ever Goop Kitchen, which prioritizes delivery, opened in Santa Monica, California.
The company just opened a location in Midtown West, and more are coming to East Williamsburg and the Upper East Side.
Four additional locations are set to open by the end of the year.
Despite Goop’s growth, Paltrow has faced backlash in recent weeks after the company underwent more staff layoffs in May.
Goop controversially cited a ‘pivot to AI workflow’ as the rationale for the layoffs.