Disney has created a model for decades of box office success


“The Lion King” character Rafiki helped a family with a gender reveal at Disney World.

When a little film becomes a big hit, that makes it seem like every movie released has a chance at box office success. In reality, low-cost, out-of-nowhere blockbusters like “Juno,” “Slumdog Millionaire,” or “My Big Fat Greek Wedding” are incredibly rare.

These days, big-budget franchises dominate the box office, and smaller films have increasingly been relegated to shorter runs in theaters or go straight to streaming. That may not be great for film lovers, but it makes financial sense.

It’s expensive to go to the movies, and when people do, they want spectacle (and maybe explosions). They also want something familiar they know will be worth the roughly $10 that the average movie ticket now costs.

Walt Disneysaw this reality coming and has positioned its film division to take advantage. It may suffer the occasional misstep (it turns out that not that many people were interested in a Han Solo origin story), but overall it’s going to dominate the box office year after year.

Disney bought Marvel for $4 billion: It’s made over $18 billion since

What has Disney done?

Since it bought Pixar in 2006, Disney has been acquiring near-sure-thing film brands. That includes Lucasfilm (“Star Wars” and “Indiana Jones”) and Marvel. Its recent acquisition of Twenty-First Century Fox’s film and TV libraries gives it access to the “Avatar” franchise (which already has a presence at the Animal Kingdom theme park) and reunites the Marvel universe, bringing back into the fold characters like the X-Men and Deadpool.

Add in Disney’s own animated films and its ability to reuse movies from its library as remakes or in live-action versions based on cartoon originals, and it’s a near-certain recipe for success. In any given year, Disney’s lineup could contain:

  • 2 Pixar animated movies
  • 3 Marvel superhero movies
  • 1 “Star Wars”universe film
  • An X-Men or Deadpool film
  • 1 Disney animated movie
  • 1 remake of a Disney classic
  • 1 “Avatar” sequel
  • 1 “Kingsman” sequel

Not every year will have each of those, but that list does not include every major brand the company owns. For example, a second “The Simpsons” movie would likely be a major hit, as might a new “Indiana Jones” or even another “Pirates of the Caribbean.”

Basically, Disney enters every year with 10 to 12 movies that have billion-dollar box office potential. Some will falter, but even that is relative since “Solo” – the company’s highest-profile mistake – still made $392 million globally. That’s a failure by “Star Wars” standards (and measured against its budget), but it’s certainly not the financial disaster that spending $200 million or more on a non-franchise film has repeatedly been for other studios.

Social platform shifting: How Instagram’s ‘like ban’ affects influencers

The death of creativity?

Disney has found a formula that works reliably. It’s also a system that minimizes risk. Of course, this setup means that the company does not take many shots at building new franchises or telling smaller stories.

Despite that, it’s hard to argue that the company has not been creative. “Avengers: Endgame” may be a franchise movie, but it finishes a story that was planned out across 21 movies that came before it in a way that’s satisfying and believable while also laying groundwork for the future.

Disney isn’t making art-house fare, but it is producing blockbusters that largely deliver to their audiences. That keeps these franchises strong and lets the company leverage them across television, theme parks, and consumer goods. Art-house films or even modestly budgeted buddy-cop movies generally don’t get theme park rides, pajamas, or all the other things a Disney film might generate. This formula works, and Disney has set itself up to be the company that delivers movies people will pay full price to see at the box office.

She’s 26 years old: Meet the ‘charismatic’ woman behind Libra, Facebook’s own cryptocurrency

Daniel B. Kline has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends Walt Disney. The Motley Fool has the following options: long January 2021 $60 calls on Walt Disney and short October 2019 $125 calls on Walt Disney. The Motley Fool has a disclosure policy.

The Motley Fool is a USA TODAY content partner offering financial news, analysis and commentary designed to help people take control of their financial lives. Its content is produced independently of USA TODAY.

David and Tom just revealed what they believe are the ten best stocks for investors to buy right now… and Walt Disney wasn’t one of them! That’s right – they think these 10 stocks are even better buys.

See the 10 stocks

*Stock Advisor returns as of June 1, 2019

Post to Facebook


A link has been posted to your Facebook feed.

  • More than 50 years after the Fair Housing Act of 1968 outlawed housing discrimination on the basis of race, sex, national origin, and religion, segregation persists in some of Americarsquo;s largest cities.nbsp;1 of 26
  • strong25. Philadelphia-Camden-Wilmington, PA-NJ-DE-MD/strongbr /strongbull; Black pop. in black neighborhoods:/strong 30.2% (383,327)br /strongbull; Black population:/strong 21.0% (1.3 million)br /strongbull; Black poverty rate:/strong 23.5% (298,302)br /strongbull; White poverty rate:/strong 6.9% (263,358)2 of 26
  • strong24. Montgomery, AL/strongbr /strongbull; Black pop. in black neighborhoods:/strong 30.3% (50,154)br /strongbull; Black population:/strong 44.3% (165,646)br /strongbull; Black poverty rate:/strong 27.4% (45,439)br /strongbull; White poverty rate:/strong 8.8% (16,191)3 of 26
  • strong23. Baton Rouge, LA/strongbr /strongbull; Black pop. in black neighborhoods:/strong 30.3% (88,966)br /strongbull; Black population:/strong 35.4% (293,605)br /strongbull; Black poverty rate:/strong 25.7% (75,521)br /strongbull; White poverty rate:/strong 10.4% (49,008)4 of 26
  • strong22. Atlanta-Sandy Springs-Roswell, GA/strongbr /strongbull; Black pop. in black neighborhoods:/strong 30.6% (588,034)br /strongbull; Black population:/strong 33.7% (1.9 million)br /strongbull; Black poverty rate:/strong 18.8% (360,273)br /strongbull; White poverty rate:/strong 8.1% (221,544)5 of 26
  • strong21. Buffalo-Cheektowaga-Niagara Falls, NY/strongbr /strongbull; Black pop. in black neighborhoods:/strong 35.0% (48,786)br /strongbull; Black population:/strong 12.3% (139,418)br /strongbull; Black poverty rate:/strong 33.1% (46,100)br /strongbull; White poverty rate:/strong 9.0% (79,639)6 of 26
  • strong20. Milwaukee-Waukesha-West Allis, WI/strongbr /strongbull; Black pop. in black neighborhoods:/strong 35.2% (91,937)br /strongbull; Black population:/strong 16.6% (261,429)br /strongbull; Black poverty rate:/strong 33.7% (88,071)br /strongbull; White poverty rate:/strong 7.3% (77,667)7 of 26
  • strong19. Columbus, GA-AL/strongbr /strongbull; Black pop. in black neighborhoods:/strong 36.4% (45,846)br /strongbull; Black population:/strong 40.6% (126,005)br /strongbull; Black poverty rate:/strong 27.9% (35,099)br /strongbull; White poverty rate:/strong 11.2% (16,465)8 of 26
  • strong18. Flint, MI/strongbr /strongbull; Black pop. in black neighborhoods:/strong 37.2% (30,591)br /strongbull; Black population:/strong 20.0% (82,289)br /strongbull; Black poverty rate:/strong 36.8% (30,317)br /strongbull; White poverty rate:/strong 14.3% (42,492)9 of 26
  • strong17. Mobile, AL/strongbr /strongbull; Black pop. in black neighborhoods:/strong 38.2% (55,985)br /strongbull; Black population:/strong 35.3% (146,423)br /strongbull; Black poverty rate:/strong 29.5% (43,154)br /strongbull; White poverty rate:/strong 12.0% (28,667)10 of 26
  • strong16. St. Louis, MO-IL/strongbr /strongbull; Black pop. in black neighborhoods:/strong 38.3% (196,619)br /strongbull; Black population:/strong 18.3% (513,403)br /strongbull; Black poverty rate:/strong 26.4% (135,708)br /strongbull; White poverty rate:/strong 7.9% (164,836)11 of 26
  • strong15. New Orleans-Metairie, LA/strongbr /strongbull; Black pop. in black neighborhoods:/strong 39.1% (172,384)br /strongbull; Black population:/strong 35.0% (441,391)br /strongbull; Black poverty rate:/strong 29.3% (129,314)br /strongbull; White poverty rate:/strong 9.4% (61,543)12 of 26
  • strong14. Shreveport-Bossier City, LA/strongbr /strongbull; Black pop. in black neighborhoods:/strong 39.4% (68,312)br /strongbull; Black population:/strong 39.0% (173,216)br /strongbull; Black poverty rate:/strong 34.2% (59,250)br /strongbull; White poverty rate:/strong 11.8% (28,428)13 of 26
  • strong13. Birmingham-Hoover, AL/strongbr /strongbull; Black pop. in black neighborhoods:/strong 39.5% (129,365)br /strongbull; Black population:/strong 28.6% (327,640)br /strongbull; Black poverty rate:/strong 24.1% (78,825)br /strongbull; White poverty rate:/strong 10.4% (76,192)14 of 26
  • strong12. Lake Charles, LA/strongbr /strongbull; Black pop. in black neighborhoods:/strong 39.8% (19,631)br /strongbull; Black population:/strong 24.0% (49,309)br /strongbull; Black poverty rate:/strong 28.2% (13,922)br /strongbull; White poverty rate:/strong 11.7% (16,599)15 of 26
  • strong11. Macon, GA/strongbr /strongbull; Black pop. in black neighborhoods:/strong 40.4% (41,762)br /strongbull; Black population:/strong 44.9% (103,312)br /strongbull; Black poverty rate:/strong 33.2% (34,302)br /strongbull; White poverty rate:/strong 11.9% (13,606)16 of 26
  • strong10. Baltimore-Columbia-Towson, MD/strongbr /strongbull; Black pop. in black neighborhoods:/strong 41.0% (333,272)br /strongbull; Black population:/strong 29.1% (812,786)br /strongbull; Black poverty rate:/strong 17.7% (143,580)br /strongbull; White poverty rate:/strong 6.2% (99,464)17 of 26
  • strong9. Cleveland-Elyria, OH/strongbr /strongbull; Black pop. in black neighborhoods:/strong 42.0% (172,657)br /strongbull; Black population:/strong 19.9% (410,657)br /strongbull; Black poverty rate:/strong 32.3% (132,823)br /strongbull; White poverty rate:/strong 8.6% (124,431)18 of 26
  • strong8. Monroe, LA/strongbr /strongbull; Black pop. in black neighborhoods:/strong 42.5% (27,384)br /strongbull; Black population:/strong 36.0% (64,360)br /strongbull; Black poverty rate:/strong 39.7% (25,561)br /strongbull; White poverty rate:/strong 12.9% (13,775)19 of 26
  • strong7. Jackson, MS/strongbr /strongbull; Black pop. in black neighborhoods:/strong 45.3% (128,925)br /strongbull; Black population:/strong 49.2% (284,499)br /strongbull; Black poverty rate:/strong 26.7% (76,058)br /strongbull; White poverty rate:/strong 8.3% (22,328)20 of 26
  • strong6. Memphis, TN-MS-AR/strongbr /strongbull; Black pop. in black neighborhoods:/strong 46.4% (291,314)br /strongbull; Black population:/strong 46.7% (627,245)br /strongbull; Black poverty rate:/strong 26.8% (167,827)br /strongbull; White poverty rate:/strong 8.5% (50,767)21 of 26
  • strong5. Niles-Benton Harbor, MI/strongbr /strongbull; Black pop. in black neighborhoods:/strong 47.2% (10,779)br /strongbull; Black population:/strong 14.7% (22,829)br /strongbull; Black poverty rate:/strong 39.0% (8,892)br /strongbull; White poverty rate:/strong 11.4% (13,321)22 of 26
  • strong4. Chicago-Naperville-Elgin, IL-IN-WI/strongbr /strongbull; Black pop. in black neighborhoods:/strong 48.2% (770,128)br /strongbull; Black population:/strong 16.7% (1.6 million)br /strongbull; Black poverty rate:/strong 26.5% (423,734)br /strongbull; White poverty rate:/strong 6.8% (347,878)23 of 26
  • strong3. Albany, GA/strongbr /strongbull; Black pop. in black neighborhoods:/strong 51.1% (41,493)br /strongbull; Black population:/strong 52.8% (81,244)br /strongbull; Black poverty rate:/strong 33.9% (27,517)br /strongbull; White poverty rate:/strong 13.0% (8,342)24 of 26
  • strong2. Detroit-Warren-Dearborn, MI/strongbr /strongbull; Black pop. in black neighborhoods:/strong 52.4% (503,656)br /strongbull; Black population:/strong 22.3% (960,838)br /strongbull; Black poverty rate:/strong 29.9% (287,682)br /strongbull; White poverty rate:/strong 10.2% (292,703)25 of 26
  • strong1. Pine Bluff, AR/strongbr /strongbull; Black pop. in black neighborhoods:/strong 53.9% (24,523)br /strongbull; Black population:/strong 48.6% (45,495)br /strongbull; Black poverty rate:/strong 27.7% (12,623)br /strongbull; White poverty rate:/strong 13.9% (6,172)26 of 26

Article source: http://rssfeeds.usatoday.com/~/604747290/0/usatodaycommovies-topstories~Disney-has-created-a-model-for-decades-of-box-office-success/


Related posts

Backstreet Boys nostalgia behind with new Las Vegas residency

Times of News

British police: 19 fatalities after occurrence during Ariana Grande unison in Manchester

Times of News

Your holiday movie guide is here! From ‘Star Wars’ to ‘Little Women,’ here’s what to see

Times of News