Scaramucci laid out big vision for White House communications in internal memo
Former White House communications director Anthony Scaramucci had big plans for the Trump administration’s comms shop before his 11-day stint in the role ended, according to an internal memo Scaramucci sent to his staff and was obtained by media outlets Wednesday.
Both CNN and conservative media personality Mike Cernovich released a copy of the five-point plan to bring about change to the communications team.
Among the main objectives Scaramucci laid out were improving culture, presenting President Trump in a more positive light, mending relationships with media outlets and controlling better the daily media cycle surrounding the White House.
“No more threats about leaking and internal game playing — anyone who takes actions that do not serve the President will be dismissed — period. We will eliminate the bad eggs and send a powerful message to the remaining staff that well-intentioned mistakes are acceptable, but misconduct is not,” the memo reads.
Scaramucci made it clear that part of his goal was to end leaks coming from the White House. In an interview with the New Yorker, Scaramucci threatened to fire his entire communications staff over the leaks.
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Anthony Scaramucci out as White House communications director
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Under a section concerning how the communications team serves the president’s message, Scaramucci wrote that all actions need to consider how they help the president.
“To this end, I will lead by example and make sure that my overall conduct, tweets, internal and external comments meet this standard,” he added.
Improving relations with news outlets appeared throughout the memo, referring to the media as “an important Comms customer.”
Scaramucci also noted that while Trump can fight with the press when he wants, the communications team should not.
The memo touches on new projects Scaramucci wanted to undertake, too, with a special focus on creating content that is tailored to Trump.
“POTUS is the greatest TV star in history. Comms should produce video content that constructively operates as ‘The President Donald J. Trump’Â show,” the memo reads.
The plan also sought to “burnish (Trump’s) image. For example, POTUS is the best golfer to serve as President.” Scaramucci then suggested creating a national online lottery to golf with Trump, “or a charity auction.”
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