National Rifle Association spokeswoman Dana Loesch is (ambiguously) threatening journalists, Hollywood and athletes â€” with a big hourglass.
In an ad for her new NRA TV show, Loesch calls outÂ â€œevery lying member of the media,â€ every â€œHollywood phony,â€ â€œathletes who use their free speechÂ to alter and undermine what our flag represents,â€ and politicians â€œwho would rather watch America burn than lose one ounce of their power.â€
The list goes on, with specific mentions of newspapers and broadcasters. Ominous guitar music plays.
Enter the hourglass.
â€œListen up! Your time is running outâ€¦The clock starts now,” she says, flipping the hourglass on a table, in front of a black background.
Whatâ€™s her meaning?
The hourglassÂ could be a swipe at Hollywoodâ€™s â€œTimeâ€™s Upâ€ movement against sexual harassment. NRA TV tweeted the video on Sunday with the hashtag #Oscars90.
The NRA did not immediately respond to a request for information on the ad.
When media writer Scott Porch asked on Twitter what happens when the clock runs out, Loesch responded, â€œMy program starts.â€
â€œWhew, I (thought) maybe you were gonna shoot somebody!â€ Porch tweeted.
Last year, another Loesch ad went viral when she said the only way to save the country and freedom is to â€œfight this violence of lies with the clenched fist of truth.â€
That ad was mocked Sunday on a segment about NRA TV duringÂ comedian John Oliverâ€™s â€œLast Week Tonightâ€ show on HBO.
â€œYES, the clenched fist of truth,â€ he said. â€œWhich, if youâ€™re looking for it, is just a little past the bent elbow of nonsense and hiding in the overstuffed pocket of needlessly aggressive metaphors.â€