Many politicians and even some celebrities would eagerly go on his program to discuss and, in some cases, gleefully spar with O’Reilly on whatever issues were hot now. Executives at FOX saw him as both their golden boy and cash cow. He was, no doubt, a major reason that FOX was able to enjoy the level of success that it has had for more than two decades. All that came to an abrupt halt on April 19 when Rupert Murdoch, his sons, James and Lachan, and according to reports, Lachan’s wife, Sarah, urged the billionaire patriarch to let O’Reilly go. Most reasonable and ethical people would concur that the Murdoch family made the proper decision in terminating O’Reilly. Nonetheless, the reality is that morality only emerged as an important point in the decision-making process once advertisers such as Mercedes-Benz and others begin to drop their support like dominos. It was economics, not morality, which emerged as the deciding factor in this sad and sordid saga.
Article source: http://www.huffingtonpost.com/entry/bill-oreilly-and-the-sordid-chaotic-current-state_us_58fd93b4e4b086ce589812d3?section=us_new-york