Why Waikiki Has So Many Friggin’ ABC Stores
If you’ve ever walked around Waikiki, you’ve substantially speckled an ABC Store or two. Or five. Or substantially 15.
The locally-owned preference stores are probably everywhere, offered all from beach mats, groceries and wine to souvenirs, sunscreen, and aloha shirts
In a one and a half-square mile radius that creates adult Waikiki, you’ll find 34 ABC Stores. Thirty-fourAll Blocks Covered
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ABC Stores (not to be confused with a mainland’s Alcoholic Beverage Control stores) are so in-your-face that they have even fake their approach into a Hawaii experience. The stores’ white cosmetic bags and iconic blue round has turn an unofficial, general symbol
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A print posted by ccroxxme (@ccroxxme) on Oct 4, 2014 during 3:37pm PDT
So, because are there so many ABC Stores in Waikiki?
“It wasn’t planned,” ABC Stores boss and CEO Paul Kosasa told The Huffington Post. “The series of stores happened over 4 decades. There’s zero rocket scholarship about it.”
Kosasa’s relatives opened a initial ABC Store in 1964would one day be a same
He was right. When Hawaii became an central state in 1959
As some-more hotels sprouted around their initial store, opportunities to open some-more shops presented themselves, and a Kosasas deliberate them one store during a time. Now, 51 years later, over 85 hotels
Kosasa’s family might not have designed to take over each dilemma of Waikiki, though he’s not bashful about a benefits. “As we investigate consumers’ behavior, [we learn that] they direct convenience,” Kosasa said. “If we have a store during a right place and a right time [for a consumer] afterwards we have a intensity customer.”
It’s like when we leave your hotel room and conduct to a beach, though we forget to move some water. “You might pass 3 or 4 ABC Stores,” Kosasa added, “then, maybe on a fourth store, you’ll say, ‘You know what? we consider I’m going to need some water,’ and afterwards you’ll go in.”
It’s all about convenience, Kosasa says. The same goes for a company’s name. “‘ABC’ doesn’t mount for anything,” he said, disproving a misconceptions surrounding those 3 letters. “It’s a many elementary thing my father could come adult with.” It’s a name that tourists drifting in from all over a universe could simply remember.
ABC Stores continue to be a family-owned and operated business with 77 locations
Their many successful stores, however, sojourn on Kalakaua Avenue, a same travel that Kosasa’s relatives non-stop their initial ABC Store half a century ago.
Article source: http://www.huffingtonpost.com/2015/02/04/abc-stores-hawaii_n_6567312.html?utm_hp_ref=los-angeles&ir=Los+Angeles