New Cannes Award Called ‘The Glass Lion’ Created To Honor Work That Challenges Gender Bias

With a support of LeanIn.org, Cannes Lions combined a Glass Lion award

“The Glass Lion will endowment rarely creative, certain and on-going contributions to gender illustration within artistic promotion and communications,” Senta Slingerland, a executive of Brand Strategy for a Lions Festival, told The Huffington Post.

The Glass Lion will be awarded during this year’s Cannes Lions festival

The endowment was an thought Sheryl Sandberg brought to a list after Slingerland launched a See It Be It program

Cindy GallopCEO of MakeLoveNotPornIfWeRanTheWorld consultancyCannes Lions press release

Gallop explained a prophesy of a endowment to Adweek

Sandberg also remarkable her unrestrained in a press release, stating, “If a messages to women — and group — execute equality, we will assistance emanate a some-more equal world. LeanIn.Org is anxious that Cannes Lions is creation The Glass Lion a existence so we can all extol promotion that is some-more deputy of a universe as it should be.”

The leader of a Glass Lion is awarded points that will go towards other special honors such as

“We’ve combined this endowment to inspire calm creators, and clients shopping content, to furnish stories that benefaction a some-more gender-neutral perspective of a world, a some-more deferential picture of gender and a nuances, a some-more thorough world, and a some-more on-going approach forward,” Slingerland told HuffPost. “That is a pivotal genuine to gender equality: a enlightenment shift.”

H/T AdWeek

Article source: http://www.huffingtonpost.com/2015/03/03/cannes-award-the-glass-lion_n_6783800.html?utm_hp_ref=chicago&ir=Chicago