Mr. Trump undoubtedly remains one of the biggest stories of the moment, putting the network’s leadership in a position it finds less than ideal. In his deposition, Mr. Murdoch acknowledged referring privately to the former president as “nuts,” “plain bonkers” and “unable to suppress his egomania.” His personal politics are much closer to an establishment Republican in the mold of Senator Mitch McConnell, the Republican leader whom Mr. Ailes worked for as a media consultant decades ago.
Mr. Trump can still draw high ratings, even if he is no longer the singular figure he once was in the Republican Party. His interview with Mr. Carlson, after his indictment in Manhattan on felony charges, drew an audience of 3.7 million. An interview that Mr. Carlson did several weeks before with Gov. Ron DeSantis of Florida drew 3.1 million.
In the end, the numbers may be the decisive factor about what kind of coverage Fox gives the former president, no matter Mr. Murdoch’s preferences.
A former Fox executive, John Ellis, summarized the conundrum the network has with its audience in his newsletter after Mr. Trump announced his 2024 campaign — an event that Fox News broadcast live. “The power of Fox News to influence the outcomes of GOP primaries can be decisive,” he wrote. Fox’s audience has plenty of Trump supporters, of course, but also many others who may prefer another Republican as the nominee. People who identify as politically independent watch it far more than they do CNN or MSNBC, according to data from Nielsen in January and February.
“Trump probably cannot win the 2024 nomination if Fox News is determined to defeat him,” Mr. Ellis added. “But in order to defeat him, Fox News must have the permission of its audience to do so.”
Michael M. Grynbaum contributed reporting.
Article source: https://www.nytimes.com/2023/04/22/business/media/fox-news-dominion-settlement.html