WestJet prepared to Swoop in on low-cost market

WestJet today unveiled the name of a ultra-low-cost carrier — Swoop.

It’s set to start handling in Canada in early 2018 

“The name Swoop denotes accurately what we devise to do,” Bob Cummings, WestJet’s executive vice-president of strategy, pronounced in a news release.

“It’s a absolute noun that demonstrates we devise to swoop in to a Canadian marketplace with a new business indication that will yield reduce fares and larger event for some-more Canadians to travel.” 

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Swoop will join other low-cost carriers in a Canadian market, including Enerjet, Jetlines and Flair Air (formerly New Leaf). 

The Calgary-based airline says Swoop, headquartered in Calgary, will work a swift of Boeing 737-800 aircraft and yield Canadians with a “no-frills, lower-fare transport option.” 

“As we looked around for a home for Swoop’s operations, Calgary fast rose to a tip of a list,” Cummings pronounced in a release.

“The city offers Swoop a event to save costs by common services with WestJet’s corporate conduct office, a accessibility of existent infrastructure, and talented, gifted WestJetters to pull from. We are assured that these qualities will support a ultra-low-cost operations and a guest good into a future.”

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Article source: http://www.cbc.ca/news/canada/calgary/westjet-swoop-low-cost-carrier-1.4308994?cmp=rss