Twitter’s Mixed Fourth-Quarter Earnings Show Challenges Ahead

“It represents confidence in our strategy and execution,” Ned Segal, Twitter’s chief financial officer, said of the share repurchasing plan. “We are putting our money where our mouth is.”

Twitter has said that it plans to grow rapidly over the next two years, reaching 315 million daily active users and $7.5 billion in annual revenue by the end of 2023.

The company added one million daily active users in the United States in the fourth quarter, and five million users internationally. Its total revenue in 2021 was $5.08 billion, a 37 percent increase from the previous year.

Twitter’s stock price swung wildly last week, when Facebook’s parent company, Meta, said that privacy changes introduced by Apple had dampened its advertising business. Investors viewed Meta’s earnings report as a bellwether for the social media industry, but Twitter said that Apple’s privacy changes had a minimal impact on its advertising business.

“Our strong 2021 performance positions us to improve execution and deliver on our 2023 goals,” Parag Agrawal, Twitter’s new chief executive, said in a statement. “We are more focused and better organized to deliver improved personalization and selection for our audience, partners and advertisers.”

Article source: https://www.nytimes.com/2022/02/10/technology/twitter-earnings-4q-2021.html