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Twitter exploring subscription-based chronicle for initial time

  • March 26, 2017
  • Business

Twitter Inc. is deliberation either to build a reward chronicle of a renouned Tweetdeck interface directed during professionals, a association pronounced on Thursday, lifting a probability that it could collect subscription fees from some users for a initial time.

Like many other amicable media companies, Twitter given a first 11 years ago has focused on building a outrageous user bottom for a giveaway use upheld by advertising. Last month it reported it had 319 million users worldwide.

But distinct a much-larger Facebook Inc, Twitter has unsuccessful to attract adequate in promotion income to spin a distinction even as a recognition with U.S. President Donald Trump and other celebrities creates a network a consistent core of attention.

Subscription fees could come from a chronicle of Tweetdeck, an existent interface that helps users navigate Twitter.

Twitter is conducting a consult “to consider a seductiveness in a new, some-more extended chronicle of Tweetdeck,” mouthpiece Brielle Villablanca pronounced in a matter on Thursday.

She went on: “We frequently control user investigate to accumulate feedback about people’s Twitter knowledge and to improved surprise a product investment decisions, and we’re exploring several ways to make Tweetdeck even some-more profitable for professionals.”

There was no denote that Twitter was deliberation charging fees from all a users.

Word of a consult had progressing leaked on Twitter, where a publisher dependent with a New York Times posted screenshots of what a reward chronicle of Tweetdeck could demeanour like.

That chronicle could embody “more absolute collection to assistance marketers, journalists, professionals, and others in a village find out what is function in a universe quicker,” according to one of a screenshots posted on a comment @andrewtavani.

The knowledge could be ad-free, a outline said.

Other amicable media firms, such as Microsoft Corp’s LinkedIn unit, already have tiered memberships, with subscription versions that offer larger entrance and data.

In a fourth entertain of 2016, Twitter posted a slowest income expansion given it went open 4 years earlier, and income from promotion fell year-over-year. The association also pronounced that promotion income expansion would continue to loiter user expansion during 2017.

Financial markets speculated about a sale of Twitter final year, though no petrify bids were forthcoming.

Article source: http://www.cbc.ca/news/business/twitter-premium-subscription-1.4039460?cmp=rss

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