Tim Hortons sees ranking trip on annual list of code reputations

A series of Canadian retailers have seen their reputations urge neatly this year, while a good famous coffee and doughnut sequence declined, according to an annual ranking published Wednesday.

For a second year in a row, Mountain Equipment Co-op has surfaced a list of Canadian companies with a best reputations, gathered by marketplace investigate organisation The Reputation Institute.

MEC sat atop a annual ranking, followed by Jean Coutu Group, Canadian Tire, Pharmaplus/Shoppers Drug Mart and Home Hardware.

Coffee and doughnut sequence Tim Hortons saw a ranking tumble to 14th place among Canadian companies. Last year, a sequence was ranked third among a Canadian names.

It has been a severe year for a grill chain. 

The association spent most of a year squabbling with franchisees over cost increases and other issues, and that was before a company’s repute took a nosedive after CBC News initial reported that a series of franchisees were slicing behind on worker perks and operative hours following smallest salary hikes.

To come adult with a rankings, a association surveyed 27,000 Canadians online for their views on some-more than 250 companies, and arrange them formed on their reputations in Jan and Feb of 2018.

Participants are described by a investigate organisation as members of a “informed ubiquitous public” — definition they are Canadians who were rather informed or really informed with a companies evaluated.

As such, it isn’t a pointless representation and doesn’t have a same arrange of domain of blunder that, for example, a customary domestic check competence have.

MEC got a measure of 79.5, followed by Jean Coutu Group  during 78.5, Canadian Tire during 76.9, Pharmaplus/Shoppers Drug Mart during 75.5 and Home Hardware during 75.4.

Tim Hortons scored a 71 — 6 points reduce than it scored a year ago.

The rankings looked during Canadian companies, though also foreign-based companies that work here. By that metric, a 3 atop a list were Google, Rolex and Lego, that all scored over 80.

Canadian names followed after that, with 9 fixation in a tip 50 overall, including Cascades (74.3), Cineplex (74.2),  Roots (73.8) and Sleep Country Canada (73.4).

When general companies are included, Tim Hortons score of 71 forsaken it to 67th place. Last year it was 13th by that metric.

The investigate comes after identical rankings were expelled in Apr by investigate classification Leger, that ranked Tim Hortons in 50th spot, down from fourth place.

Article source: http://www.cbc.ca/news/business/reputation-brand-ranking-1.4674289?cmp=rss