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The #Vanlife Business Is Booming

  • July 04, 2020

“Rent is really expensive, and I really like being out in nature, and now with coronavirus it’s like all in-person meetings are canceled,” said Mr. Dixit, 34, who lives in Berkeley, Calif. “I don’t really need to be in the Bay Area.” He said his plan was to “go between the mountains and the ocean and anywhere there’s a cell signal.”

Benjamin Fraser, who founded Ready Set Van in March, said he was “blown away by how deep the vanlife dream has permeated culture, and it made me realize we’re actually selling a lifestyle, a whole new way of living.”

He gets about 20 inquiries a day for vans. People have offered to throw in an extra $10,000 to cut in line, which he does not allow. He is soon moving the business into a 15,000-square-foot facility near Lambertville, N.J.

Before vans, he was into cryptocurrency trading, and the van boom times remind him of that heyday, he said. He worries it could disappear just as quickly. “Is it just going to evaporate the moment we have a vaccine?” Mr. Fraser said.

Article source: https://www.nytimes.com/2020/07/03/technology/the-vanlife-business-is-booming.html

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