The New York Times Passes 13 Million Subscribers

The New York Times Company now has 13.1 million subscribers, the company said on Wednesday, after adding about 310,000 digital-only subscribers in the first quarter of the year.

The company has set a goal of 15 million subscribers by the end of next year and appears to be on a pace to meet it. The Times has added an average of 330,000 total subscribers a quarter, including print, since the start of last year.

Total revenue for the quarter was $712.2 million, up 12 percent from a year earlier. Adjusted operating profit hit $117.9 million, up 27.2 percent. Operating costs increased 7.7 percent year over year to $621.6 million.

Digital-only average revenue per user, a metric used to measure the health of the subscription business, rose 2.4 percent, to $9.77, from the same quarter last year. Digital advertising revenue increased 31.6 percent.

Article source: https://www.nytimes.com/2026/05/06/business/media/new-york-times-earnings.html