The Home Office That Turned Into a Salon and Spa: 2020’s Beauty Products

Unable to visit their hair stylists, aestheticians, hair braiders or nail technicians for much of this year, many people began D.I.Y.-ing their beauty routines. At-home haircuts and dye jobs boomed. Online shopping took center stage.

“How we saw this manifest in beauty was with hair color, nail care specifically, facial exfoliators and facial devices that tone your skin,” said Larissa Jensen, the vice president and beauty industry adviser at the NPD Group, a market research company. “Consumers were bringing the spa into their homes.”

And the longer people spent on videoconferences, the more they confronted flaws in their own faces, prompting a “slow burn” demand for skin care products that started in June, Ms. Jensen said.

Kate Oldham, the senior vice president of beauty, jewelry and home products at Saks Fifth Avenue, said that “spending so much time at home has led to an interesting shift in our customers’ shopping habits. While certain elements of this shift are understandable, like the increase we have seen in candles and home fragrance, others have been more surprising. For example, we have seen a dramatic increase of sales across our fragrance category that has been consistent since the beginning of the pandemic, and shows no sign of softening.”

Article source: https://www.nytimes.com/2020/12/23/style/self-care/beauty-products.html