Samsung to betray Galaxy Note 7 investigation

Samsung is finally prepared to answer a blazing doubt of what caused a Galaxy Note 7 phone to locate fire.

The world’s biggest offered smartphone builder will reason an eventuality Monday (late Sunday in a U.S.) to exhibit a formula of a months-long review into because some Note 7 inclination detonate into abandon while charging.

It’s a hulk South Korean company’s second try during explaining what went wrong with a flagship phone. The initial time around, Samsung (SSNLF) blamed a problem on one of a battery suppliers, though a response unsuccessful to stop a reports of fires.

“They unequivocally have to get it right this time given how their initial comment incited out to be embarrassingly wrong,” pronounced Bryan Ma, clamp boss of device investigate during IDC.

The event, that will be live streamed on Samsung’s website, will be closely watched by investors and clinging Samsung users.

The association pronounced that eccentric experts who carried out their possess investigations will also benefaction their commentary on Monday.

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Problems with a Note 7 emerged right after a launch in August, with several reports of phones throwing fire. Airlines and aviation authorities started warning passengers not to use or assign a inclination on planes.

Samsung stumbled in a early response to a crisis, arising a large worldwide remember and charity replacements that it pronounced were safe. But afterwards reports started entrance in that a deputy phones were throwing fire, too.

The association finally killed off a uneasy device altogether in early October.

In an bid to equivocate serve repairs to a picture after a degrading fiasco, Samsung pronounced it will plead on Monday a new measures it’s holding to make certain there’s no repeat of a Note 7 debacle.

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But a smartphone builder still has a enlarged approach to go before it entirely restores certainty among customers, experts say.

“They have to reestablish credit and trust,” pronounced Ma. “I also wish that they put a some-more tellurian hold on a messaging this time to uncover consumers that they unequivocally care.”

The doing of a Note 7 remember burnished many consumers a wrong way, even in South Korea, a supposed “Republic of Samsung.”

Hundreds of South Koreans filed a lawsuit opposite Samsung seeking remuneration for a “psychological shock” of carrying around a device that could locate glow during any moment.

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The predicament burned through a company’s smartphone increase in a third entertain of 2016. And it found itself a butt of jokes on amicable media.

The Note 7 isn’t a company’s usually new headache.

Vice Chairman Lee Jae-yong is a think in an review into a outrageous domestic crime scandal that has rocked South Korea. Lee and Samsung have denied any wrongdoing.

Monday’s Note 7 eventuality should assistance move during slightest one of Samsung’s enlarged open family nightmares to an end.

— Jethro Mullen contributed to this report.

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