Penske Media Is Buying What’s Left of Vox Media

Penske Media, the news and events company behind Hollywood trade publications like Variety and The Hollywood Reporter, is acquiring sites owned by Vox Media that were left over from a deal this year with the media scion James Murdoch.

Penske is buying Eater, which focuses on food and dining; The Verge, known for its coverage of technology; The Dodo, which publishes animal videos; Popsugar, a health and wellness site; Punch, which specializes in drinks and cocktails; SB Nation, for sports fans; and Thrillist, a travel site.

Those sites were the remaining parts of Vox Media not purchased by Mr. Murdoch, who spent more than $300 million in May to acquire New York magazine, Vox.com and the Vox Media’s podcast network. At the time, the other sites were set to continue under a new company overseen by Ryan Pauley, Vox Media’s president.

Now, Eater and the other sites will be housed in a new division of Penske called PMX, which will include the company’s publications such as Rolling Stone, ARTnews and Billboard. PMX will be overseen by Mr. Pauley, who will be based in New York. Jay Penske, the founder and chief executive of Penske Media, also controls several popular events like the Golden Globes and South by Southwest.

Article source: https://www.nytimes.com/2026/06/18/business/media/penske-vox-media.html