How to watch a Super Bowl in Canada
This Super Bowl Sunday, Canadians will have a handful of ways to watch a New England Patriots take on a Atlanta Falcons — and a choice of either they wish to see Canadian or U.S. advertising.
Watching on TV
For Canadians with wire TV, dual options will be available: CTV and Fox.
CTV will simulcast the eventuality on 3 English-language channels: CTV, CTV Two, and TSN. Kickoff is during 6:30 p.m. ET, and pre-game coverage starts on CTV during 11 a.m. ET.
The French-language promote of Super Bowl LI starts during 5:30 p.m. ET on RDS.
Viewers of CTV’s broadcasts will see a common Canadian blurb spots replaced for big-budget American ads — nonetheless CTV is creation those ads accessible for observation online at BigGameAds.ca.
Complaints about ad transformation led Canada’s telecommunications regulator to concede a U.S. feed to promote in Canada but substitutions this year, a preference CTV owner Bell Media and a NFL are appealing.
As a result, Canadians with wire subscriptions to Fox will be means to watch a diversion on that channel, finish with U.S. advertising.
Watching online
Canadian viewers can tide a Super Bowl live from CTV.ca, or by regulating a CTV GO app on mobile phones or tablets.
Fox will stream the diversion online during FoxSportsGo.com, nonetheless that tide will usually be accessible to users examination from a U.S. — or those regulating a Virtual Private Network (VPN) to reroute their internet entrance by a U.S.
The numbers game
Bell Media clearly is clearly disturbed that Canadians could switch to Fox this year — a association is holding a “Watch to Win” contest with prizes for CTV viewers.
But Fox has a implausible spending energy of American promotion on a side. This year, Fox charged between $5 million and $5.5 million US for a 30-second ad, according to a news in Variety. Big brands like Budweiser, Michelob, Intel, and KFC have all purchased spots.
If Bell Media wants to set a Super Bowl viewership record in Canada this year, it will need to kick a 2015 opening when an normal of 9.2 million viewers tuned in to CTV or RDS to watch a Patriots kick a Seattle Seahawks.
Last year, an normal of 8.3 million viewers watched a large diversion on CTV and RDS, with 18.2 million singular viewers tuning in during some point.
In comparison, an normal assembly of 111.9 million people tuned in to CBS to watch a Super Bowl in a U.S. final year, according to Nielsen.
Article source: http://www.cbc.ca/news/business/super-bowl-how-to-watch-1.3965759?cmp=rss