How Cute Cats Help Spread Misinformation Online
“Jukin has licensing deals with hundreds of publishers worldwide, across the political spectrum and with a range of subject matters, under guidelines that protect the creators of the works in our library,” he said in a statement.
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A tech giant in trouble. The leak of internal documents by a former Facebook employee has provided an intimate look at the operations of the secretive social media company and renewed calls for better regulations of the company’s wide reach into the lives of its users.
The whistle-blower. During an interview with “60 Minutes” that aired Oct. 3, Frances Haugen, a Facebook product manager who left the company in May, revealed that she was responsible for the leak of those internal documents.
The Facebook Papers. Ms. Haugen also filed a complaint with the Securities and Exchange Commission and provided the documents to Congress in redacted form. A congressional staff member then supplied the documents, known as the Facebook Papers, to several news organizations, including The New York Times.
Asked whether the company evaluated whether their clips were used as engagement bait for misinformation in striking the license deals, Mr. Skogmo said Jukin had nothing else to add.
“Once someone licenses our raw content, what they do with it is up to them,” said Ryan Bartholomew, founder of ViralHog. “ViralHog is not supporting or opposing any cause or objective — that would be outside of our scope of business.”
The use of animal videos presents a conundrum for the tech platforms like Facebook, because the animal posts themselves do not contain misinformation. Facebook has banned ads from Epoch Media when the network violated its political advertising policy, and it took down several hundred Epoch Media-affiliated accounts last year when it determined that the accounts had violated its “coordinated inauthentic behavior” policies.
“We’ve taken enforcement actions against Epoch Media and related groups several times already,” said Drew Pusateri, a Facebook spokesman. “If we discover that they’re engaging in deceptive actions in the future we will continue enforcing against them.” The company did not comment on the tactic of using cute animals to spread misinformation.
Rachel E. Moran, a researcher at the University of Washington who studies online misinformation, said it was unclear how often the animal videos led people to misinformation. But posting them continues to be a popular tactic because they run such a low risk of breaking a platform’s rules.
“Pictures of cute animals and videos of wholesome moments are the bread and butter of social media, and definitely won’t run afoul of any algorithmic content moderation detection,” Ms. Moran said.
Article source: https://www.nytimes.com/2021/12/01/technology/those-cute-cats-online-they-help-spread-misinformation.html