His Boating App Needed a Boost. His Daughter’s TikTok Audience Came Through.

Jeff Foulk spent four years creating his version of the perfect boating app.

By his own estimation, he spends 80 to 100 percent of his time retooling and reimagining the GPS app, Argo Navigation. He made it easy to use. He color-coded routes based on depth. He added a social networking aspect that would recommend restaurants and connect boaters with each other.

Mr. Foulk, who calls himself Captain Jeff, loves his app so much, he even has a shirt that reads, “Warning: I will tell you about my app.”

So when Mr. Foulk’s daughter, Megan, tagged along to a boat show in Chicago in January and saw that some attendees were bypassing her father’s booth as he tried to tell them about Argo, she decided to turn to one of the apps on her phone: TikTok.

As any 20-year-old would do, she pulled out her phone and started recording as one person after another walked by her forlorn father, ignoring his offers of brochures. She added a wistful, instrumental version of the Wiz Khalifa song “See You Again” and put it out to her TikTok followers.

Article source: https://www.nytimes.com/2023/01/28/business/tiktok-argo-navigation-boating-app.html