Hims & Hers Withdraws Knockoff Weight-Loss Pill After Regulatory Scrutiny

Hims Hers, a major online provider of obesity medications, said on Saturday that it would stop selling a cheap knockoff version of Novo Nordisk’s new pill version of its popular weight loss drug Wegovy, bowing to pressure from federal regulators who suggested the product might be illegal.

Hims had just introduced the offering on Thursday and was immediately met with sharp backlash. On Friday, the top lawyer for the Department of Health and Human Services, Mike Stuart, wrote on X that his office had referred Hims to the Justice Department for potential violations of a federal law that regulates the sale of medications.

In a statement, Hims said its decision to cancel the pill offering was made after “constructive conversations with stakeholders across the industry.”

The company was attempting to capitalize on consumers’ stunning desire for Novo’s new Wegovy pill, The tablet version is expected to usher in even more demand for the drugs, which until now were generally only available as injections. About 170,000 people have purchased the Wegovy pill since it was introduced in early January. People can use their own money to buy it for $149 for the first month and $199 for each month after that.

Article source: https://www.nytimes.com/2026/02/07/health/hims-obesity-pill-wegovy-novo-nordisk.html