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George Wein, Jazz Festival Trailblazer, Is Dead at 95

  • September 14, 2021
  • Business

After years of, by his account, struggling to break even, Mr. Wein became a pioneer in corporate sponsorship in the late 1960s and ’70s, enlisting beer, tobacco and audio equipment companies to underwrite his festivals and tours. There was the Schlitz Salute to Jazz, the Kool Jazz Festival and, most enduringly, a partnership with the Japanese electronics giant JVC, which began in 1984 and lasted until 2008.

“I never realized that you could make money until sponsors came along,” he told The New York Times in 2004. “The credibility we’d been working on all those years always brought media notice. And then the opportunity for media notice was picked up by sponsors.”

In 1959, Mr. Wein married Joyce Alexander, who worked alongside him as a vice president of Festival Productions for four decades. She died in 2005. No immediate family members survive.

Over the years Mr. Wein received numerous honors and accolades. He was named a National Endowment for the Arts Jazz Master in 2005 and inducted into the French Legion of Honor in 1991. He was honored by two presidents, Jimmy Carter in 1978 and Bill Clinton in 1993, at all-star White House jazz concerts celebrating the anniversary of the first Newport Jazz Festival. In 2015, the Recording Academy gave him a Trustees Award for lifetime achievement.

In 2007, nine years after a deal to sell 80 percent of Festival Productions to Black Entertainment Television fell through, the company was acquired by a newly formed company, the Festival Network. Mr. Wein remained involved, but as an employee — a kind of producer emeritus — and not the boss.

Things changed again in 2009, when the Festival Network ran into financial problems and Mr. Wein regained control of the handful of festivals left in what had once been a vast empire. (At first he was legally prevented from using the names Newport Jazz Festival and Newport Folk Festival because they belonged to the Festival Network, but he reacquired the rights in 2010.)

Article source: https://www.nytimes.com/2021/09/13/arts/music/george-wein-dead.html

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