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Facebook Boycott: Starbucks and Diageo to Pull Ads

  • June 28, 2020

Jen Sey, the chief marketing officer of the clothing company, wrote a blog post on Friday criticizing Facebook’s “failure to stop the spread of misinformation and hate speech on its platform” and saying that “this inaction fuels racism and violence and also has the potential to threaten our democracy and the integrity of our elections.” Ms. Sey wrote that Levi Strauss would suspend advertising at least through the end of July, adding that “when we re-engage will depend on Facebook’s response.”

On Friday, the fitness apparel retailer voiced solidarity on Twitter with the boycott campaign and said that it was “actively engaging with Facebook to seek meaningful change.” A Lululemon spokeswoman said that the company would suspend paid ads on Facebook and Instagram.

“We’re in. We’re out,” the retailer wrote on Twitter on June 19, saying that it will stop posting content and buying ads on Facebook through July, but will continue to put free posts on Instagram. The company spends more on Facebook than it does on any other platform besides Google.

The outdoor products company said on Sunday that it would immediately remove ads globally from Facebook and Instagram at least until the end of July, “pending meaningful action from the social media giant.” The retailer will continue posting unpaid content on Facebook, which it said is its second-largest paid advertising platform.

The retailer said on June 19 that it was pulling all advertising from Facebook and Instagram in July.

The coffee chain said on Sunday that it would “pause advertising on all social media platforms while we continue discussions internally, with our media partners and with civil rights organizations in the effort to stop the spread of hate speech.”

The consumer goods giant, one of the biggest advertisers in the world, said on Friday that it would stop running ads on Facebook, Instagram or Twitter in the United States for at least the rest of 2020, citing a “polarized election period.” The company, which owns brands such as Dove and Lipton, said that “continuing to advertise on these platforms at this time would not add value to people and society.” Ben Jerry’s, an ice cream brand owned by the company, said on Tuesday that it was joining the boycott.

John Nitti, the chief media officer of the telecommunications company, said in a statement on Thursday that it was “pausing our advertising until Facebook can create an acceptable solution that makes us comfortable and is consistent with what we’ve done with YouTube and other partners.” Verizon is stopping both paid ads and unpaid posts.

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