EBay, the Old-School E-Commerce Site, Finds Its Place in Modern Retail

The proposal added a jolt of volatility to eBay, just as it seemed to have found its groove again.

Although it remains a bazaar for people to hawk anything from chipped dinner plates to weathered lawn mowers, the San Jose, Calif., company has been transformed under Jamie Iannone, its latest chief executive. Over the past several years, the company refocused on power buyers in product categories with especially high resale demand, such as trading cards, sneakers, handbags, car accessories and electronics.

“It’s a bit of a dark horse,” said Sky Canaves, a principal analyst of retail and e-commerce at eMarketer, a research firm. “It exists as a retailer of last resort: the discontinued, sold-out refurbished, open-boxed and resold.”

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Article source: https://www.nytimes.com/2026/05/12/business/ebay-gamestop-auction-turnaround.html