Dunkaroos Are Back. Why?

Are the ingredients in new Dunkaroos identical to the old ones?

We’re planning on bringing back the same exact cookie and frosting as before.

On Twitter, Dunkaroos announced their return by quote-tweeting a Kim Kardashian tweet from April 2018, in which she begged Dunkaroos to come back on the market. What was the process of selecting that old Kim Kardashian tweet? Was it in a file on someone’s desktop?

There’s so much great consumer insight and information. People want to share things, whether it’s Twitter, or Instagram or whatever channel. We’re able to kind of say, “O.K., where’s the conversation going? And what are people talking about?” And we get consumer data from people too. Like, people call us directly all the time and give us their thoughts. But yeah, for sure, we can go back and look through and see where there’s heat around our brands.

What’s to say you won’t rip these Dunkaroos out of our hands once again?

We’re very committed to launching them. So you don’t have to worry at this point about stocking them up and putting them in your zombie apocalypse locker. We should have them out there so you can buy them.

Article source: https://www.nytimes.com/2020/02/06/style/dunkaroos-return.html?emc=rss&partner=rss