In 2018, he quietly sought possible mergers with competitors such as Vice Media, Group Nine and Vox Media. In November, Mr. Peretti orchestrated BuzzFeed’s acquisition of HuffPost, the site he helped found in 2005 with Arianna Huffington and the investor Kenneth Lerer.
With the addition of Complex, BuzzFeed expects revenue to grow 24 percent to $521 million this year with pretax profit of about $57 million. Next year, it estimates revenue will hit $654 million and pretax profit $117 million.
Still, that may not be enough.
“We’ll have opportunities to pursue more acquisitions, and there are more exciting companies out there that we want to pursue,” Mr. Peretti said during the news conference on Thursday.
When asked which companies he might look to acquire, he responded: “I don’t know. You have any ideas?”
Hatched out of a small office in New York’s Chinatown in 2006, when Mr. Peretti was the chief technology officer of The Huffington Post, BuzzFeed started as an experiment in creating content meant to be shared on the web. He left what is now HuffPost in 2011, after AOL bought it for $315 million, and ended up transforming his project into a stand-alone media company with the help of $35 million from investors.
BuzzFeed soon became one of the fastest-growing digital publishers, eventually raising $500 million, and was hailed as the future of news media. But in recent years, it has missed ambitious revenue targets, and some of its investors have agitated for a sale.
After a series of layoffs in 2019, BuzzFeed started to diversify its business, selling branded cookware and ramping up its product recommendation section, garnering a commission on each sale through affiliate agreements with Amazon and other companies. “Our model evolved,” Mr. Peretti said in an interview last year.