Apple Raises Prices on Macs and iPads Amid the A.I. Boom

Apple raised the prices of its Macs and iPads on Thursday, citing the soaring costs of memory and storage chips as the artificial intelligence boom has created a frenzy for the components.

Apple increased prices on some laptop and tablet models $200 or more. A base model of the MacBook Pro, for example, now costs $1,999, up from $1,699. Apple’s entry-level laptop, the MacBook Neo, now costs $699, $100 higher than when it was unveiled in March.

The price of an iPad Air increased $150 to $749, while the price of an iPad Pro jumped $200 to $1,199.

The increases show that even Apple, with its sprawling supply chain, is not immune to a global shortage in memory and storage chips. A.I. chip makers like Nvidia and Advanced Micro Devices have demanded more of the components for their own chips, which are then used in data centers for developing and running A.I. systems.

Article source: https://www.nytimes.com/2026/06/25/technology/apple-prices-macbooks-ipads.html