Andy Jassy Declines to Say If Amazon Will Add Disclaimer To Antisemitic Film

The film was self-produced by its director, Ronald Dalton Jr., in 2018, according to its listing on Amazon. It was also made available on Amazon through its Prime Video Direct program, a self-service platform it started in 2016 to allow filmmakers and content creators to upload their works and reach the company’s millions of customers.

The company has a “a significant group of people,” as well as a panel, Mr. Jassy said, that looks at content and makes decisions on whether or not to remove it. He said the content monitoring process is “pretty involved” and difficult to scale.

“On top of that,” he said, the company has to “decide you will build another process where you have to evaluate which items get disclaimers.”

Amazon said earlier this month that it was “looking” at whether to add a disclaimer to the antisemitic video, after it received a letter from the Anti-Defamation League urging it to do so.

“The reality is that we have very expansive customer reviews,” Mr. Jassy said. “For books with a lot of attention — especially public attention — customers do a good job of warning other people.”

Article source: https://www.nytimes.com/2022/11/30/business/dealbook/jassy-amazon-antisemitism.html