A rare win for MSNBC over CNN in the election night ratings battle.

Fox News, as expected, was dominant: The channel was seen by 7.4 million Americans, more than twice as many prime-time viewers as its nearest rival, NBC. (While election coverage often runs for hours, the industry relies on 8 to 11 p.m. Eastern time as a key benchmark.)

In a silver lining for CNN, the network virtually tied with NBC for second-place among 25- to 54-year-old viewers, the demographic that matters most to advertisers. CNN beat MSNBC in that demographic, as well.

More and more Americans have eschewed traditional TV for streaming services and online media outlets, though ratings for political TV news spiked during the Trump administration.

Nielsen said that 65 percent of Tuesday’s television audience consisted of viewers age 55 and older.

Article source: https://www.nytimes.com/2022/11/09/business/media/election-night-tv-ratings-midterms.html